aecc
501 - 1000 employees
📚 Education
🎯 Recruiter
Education • Recruitment • Marketing
AECC is a global student recruitment and education marketing company that partners with educational institutions worldwide. With over 850 university partnerships and 60,000 students enrolled, AECC aims to be a top-tier global student recruiter, enabling transformative educational journeys. The company operates 51 offices in 15 countries and offers services such as student onboarding, institution marketing, and event hosting to connect prospective students with universities. AECC's expertise in international education has made it a strategic partner for many institutions, including the University of Windsor, and the company is committed to redefining technology in the field of international education.
Content Lead
Job not on LinkedIn
🕒 April 1
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aecc
501 - 1000 employees
📚 Education
🎯 Recruiter
Education • Recruitment • Marketing
AECC is a global student recruitment and education marketing company that partners with educational institutions worldwide. With over 850 university partnerships and 60,000 students enrolled, AECC aims to be a top-tier global student recruiter, enabling transformative educational journeys. The company operates 51 offices in 15 countries and offers services such as student onboarding, institution marketing, and event hosting to connect prospective students with universities. AECC's expertise in international education has made it a strategic partner for many institutions, including the University of Windsor, and the company is committed to redefining technology in the field of international education.
📋 Description
• Develop and execute a strategy aligned with business goals • Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content • Conduct competitor analysis to identify gaps and opportunities • Plan content for all customer journey stages • Stay updated on SEO trends and algorithms • Align content with user intent and optimize for ranking opportunities • Audit and refine content for relevance and performance • Ensure engaging, audience-tailored content with a consistent tone • Leverage storytelling and collaborate with UX and product teams • Provide editorial oversight and guide contributors • Structure content for seamless addition of infographics and videos • Collaborate with design teams to enhance visual elements • Conduct primary and secondary research for unique insights • Optimize metadata and headers for improved rankings • Track and report performance metrics using analytics tools • Coordinate with SEO, marketing, UX, product, and sales teams • Maintain workflows, calendars, and brand guidelines
🎯 Requirements
• Mass Communication or Journalism • English Literature or Language Studies • Marketing or Communications • Business Administration (specialized in Marketing or Digital Marketing) • Media Studies • Education or EdTech • Creative Writing or Liberal Arts • User Empathy & JTBD • Collaboration with UX & Product • Research Proficiency • SEO Expertise • Content Writing & Editing • Editorial Standards • Project Management • Visual Content Awareness
🏖️ Benefits
• Health insurance • Retirement plans • Professional development
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