Marketing Analyst I

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Ânima Educação

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2003

📚 Education

🌍 Social Impact

💰 $178.5M Post-IPO Equity - Anima Educação on 2021-11

Education • Social Impact

Ânima Educação is a Brazilian education group and living ecosystem that operates a network of higher-education institutions focused on providing multidisciplinary, quality education and generating social impact. The company presents itself as an interconnected learning organism that connects students, educators and industry partners, highlights initiatives in impact and diversity, and emphasizes technology and AI in teaching. Public materials cite a large educator base (about 14,000 educators), partnerships with industry (for example a program with Gerdau), investor relations and a portfolio of initiatives and news showcasing awards, social-impact projects, and institutional priorities such as leadership diversity and workforce development.

📋 Description

• Plan, set up, execute, and optimize paid media campaigns; • Ensure investment efficiency and align campaigns with business objectives; • Manage campaigns on platforms such as Google Ads, Meta Ads, and other digital channels; • Monitor campaign performance daily and track KPIs; • Identify opportunities for improvement and propose actions to optimize results; • Prepare performance reports and analyze results; • Track performance metrics such as CAC, ROAS, and CPA; • Support the definition and execution of sales funnel and conversion strategies; • Develop audience segmentations and run A/B tests; • Identify opportunities to scale campaigns; • Collaborate with Creative, Data, CRM, and Business teams; • Ensure correct implementation, measurement, and monitoring of campaign results; • Ensure application of digital media best practices and performance analysis.

🎯 Requirements

• Experience managing paid media; • Knowledge of Google Ads, Meta Ads, GA4, and GTM; • Experience analyzing performance metrics and KPIs; • Knowledge of sales funnel and conversion strategies; • Experience preparing reports and analyzing results; • Intermediate to advanced knowledge of Excel or Google Sheets; • Familiarity with Power BI, Looker Studio, or other data visualization tools; • Experience in the education sector; • Google Ads and Meta certifications.

🏖️ Benefits

• Tuition scholarships; • Option to select two scholarships, if preferred; • Well-being and Quality of Life program; • Totalpass; • Zenklub; • ECOA – Ânima Corporate School, with 100+ free courses; • Birthday day off; • Half-day leave on your child's birthday (for children up to 16 years old); • "People Value" Program: gift vouchers for educators at significant life moments such as marriage, childbirth, or obtaining a new degree; • Medical insurance; • Dental insurance.