Head of Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇵🇱 Poland – Remote

💵 zł23k / month

⏳ Contract/Temporary

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Appsilon

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

💼 Consulting

💊 Pharmaceuticals

Healthcare • Consulting • Pharmaceuticals

Appsilon is a technology company that partners with life sciences and pharmaceutical organizations to build open-source, validated data analytics and visualization solutions using R, Python, and Shiny. They provide cloud-native Statistical Computing Environments (SCEs), GxP-compliant infrastructure, Axon. R validation tooling, and SAS-to-open-source migration to accelerate clinical development, regulatory submissions, and enterprise analytics in highly regulated settings. Appsilon delivers B2B services combining software engineering, data science, and AI to produce production-grade clinical apps, dashboards, and automation for pharmaceutical and life sciences companies.

📋 Description

• Develop and execute a marketing strategy aligned with Appsilon's revenue and growth targets • Define Marketing's role across the full funnel, balancing inbound growth with outbound-supporting initiatives • Translate company and Board-level priorities into clear marketing goals, initiatives, and measurable outcomes • Identify opportunities to improve growth, customer acquisition, and marketing efficiency • Strengthen Appsilon's inbound engine across content, SEO/SEM, events, social, and other relevant channels • Partner with Sales on targeted campaigns, including ABM, targeted content, sales enablement, and co-designed outreach campaigns • Develop content strategy covering case studies, blog posts, videos, and sales-facing materials • Build feedback loops with Sales to improve conversion and address customer needs and lost opportunities • Build and protect Appsilon's position as a specialist consultancy in clinical trial analytics • Develop messaging for pharma and life sciences decision-makers while maintaining connection with technology and open-source communities • Define KPIs and benchmarks with SQL value as the primary success measure • Run hypothesis-driven marketing experiments, measure outcomes, and reallocate budget based on performance • Use AI to automate reporting and data synthesis, analyze sales and market signals, and generate campaign and positioning insights • Lead and develop a distributed marketing team currently comprising two specialists • Own Marketing function development, including team structure, hiring priorities, and external partners and contractors • Work with the CEO, Head of Sales, and Technology Unit Leaders to align marketing with business priorities • Own the marketing budget and resource allocation based on expected business impact and SQL value • Report directly to the CEO

🎯 Requirements

• 6+ years of marketing leadership experience in B2B IT, ideally in an international company • Proven track record of running full-funnel campaigns from strategy and concept through execution across inbound demand generation and outbound-supporting, sales-aligned campaigns • Experience owning or jointly owning a pipeline or revenue-related KPI with Sales • Strong strategic thinking and ability to move quickly from strategy to execution and iteration • Data-driven approach and comfort with numbers, analytics, and performance measurement • Strong understanding of B2B marketing channels and concepts, including content, SEO/SEM, paid campaigns, partnerships, and ABM • Experience working in a remote-first, international environment • Excellent written and verbal English • Strong communication skills, openness, patience, and emotional intelligence • Proactive, ambitious mindset and bias toward continuous improvement • Good understanding of the B2B IT world and how technology creates business value • Hands-on experience using AI in day-to-day marketing work, particularly for reporting, synthesis, market intelligence, and turning sales and market signals into marketing input • Strong sense of ownership for team and business results, with ability to motivate people through clear goals, visible progress, and measurable wins • Experience in marketing a niche or highly specialized product or service, particularly in B2B technology or professional services, is a plus • Experience in an environment where marketing and Sales jointly own or influence pipeline generation is a plus • Interest in open source, pharma, or clinical research is a plus

🏖️ Benefits

• Fully remote work • Flexible working hours, with core responsibilities in CET • Performance-based bonus of up to 2 monthly salaries per year, tied to agreed targets • Time and budget for continuous professional development, including conferences, mentoring, and workshops • Modern equipment (MacBook or ThinkPad with Linux) and tools that support effective work • A remote-first, trust-based culture built on ownership, accountability, and partnership