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Senior Copywriter

Job not on LinkedIn

🔥 6 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

📝 Copywriter

🗣️🇧🇷🇵🇹 Portuguese Required

Where this job comes from

Posted on Arco Educação's careers page, not through a job board

First seen by Remote Rocketship 6 minutes ago

Logo of Arco Educação

Arco Educação

1001 - 5000 employees

📚 Education

🤝 B2B

Education • B2B

Arco Educação é uma companhia brasileira focada em soluções educacionais para o ensino básico, desenvolvendo conteúdo, tecnologia e serviços para mais de 1. 3 milhões de alunos e mais de 5. 000 escolas privadas em todo o país, abrangendo desde a educação infantil até o ensino médio. O propósito da Arco é aliar educação de excelência e gestão eficiente.

📋 Description

• Develop creative concepts and narratives for campaigns, launches, events, and brand projects • Create copy and scripts for social media, CRM, landing pages, websites, videos, presentations, and sales materials • Create and evolve verbal guidelines, tone of voice, and brand language direction • Partner with Design to develop ideas and creative solutions, from concept through execution • Translate brand, product, and business strategies into relevant communications for different audiences • Work cross-functionally with Branding, Product Marketing, Social, Events, Growth, and other partner teams • Actively participate in briefings by raising questions, sharing references, and proposing creative directions • Present and champion concepts and proposals with stakeholders • Use generative AI to support research, creative exploration, and efficiency

🎯 Requirements

• Solid experience as a Copywriter or Writer at an agency, in-house, or within creative teams • Strong command of Portuguese, writing, storytelling, and the ability to synthesize information • Portfolio featuring campaigns and projects that demonstrate conceptual thinking and creative quality • Ability to work across different formats, channels, and audiences • Strategic thinking and critical judgment to interpret briefs and propose solutions • Autonomy to lead projects and collaborate with Design and other disciplines • Strong communication, presentation, and idea-advocacy skills • Preferred: experience working across multiple brands, products, or business units • Preferred: experience in education, technology, services, or B2B businesses • Preferred: knowledge of editorial planning, SEO, and UX Writing • Preferred: familiarity with digital communications metrics, A/B testing, and results-driven content optimization • Preferred: knowledge of CRM, marketing automation, and content management tools • Preferred: familiarity with AI tools applied to research, copywriting, and text editing

🏖️ Benefits

• Flash meal and/or food allowance • SulAmerica health and dental insurance • Transportation allowance for on-site and hybrid positions • Extended maternity and paternity leave • Childcare assistance • Health and well-being support through Wellhub and Zenklub partnerships • Education incentive • Discounted airfare • Partnership with a pet health insurance provider • Access to Arco educational materials for employees’ children • MBA and graduate program partnerships • Diverse and inclusive environment • Positions available for people with disabilities

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