Lifecycle Growth & Reactivation Intern

🕒 March 25

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Atlassian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2002

☁️ SaaS

⚡ Productivity

🤝 B2B

💰 $150M Secondary market on 2014-05

SaaS • Productivity • B2B

<Atlassian> Atlassian is a software company that builds cloud-first collaboration and productivity tools—such as Jira, Confluence, Trello, Bitbucket, and Jira Service Management—designed to help teams plan, track, build, and deliver work. Their platform combines project management, knowledge management, DevOps integrations, and AI-powered features and agents, and includes a marketplace for third-party apps. Atlassian serves teams across industries and sizes with enterprise-grade security, compliance (including FedRAMP), and extensive integrations to support software development, IT service management, and cross-functional team collaboration.

📋 Description

• Identify Opportunity Segments • Identify and analyze three dormant or low-activity customer segments as candidates for return-to-MAU campaigns • Evaluate behavioral patterns, engagement drop-offs, and potential reactivation triggers • Size the opportunity and assess potential impact • Select one priority segment to take from insight to execution • Build a Reactivation Campaign • Develop a lifecycle messaging strategy tailored to your selected segment • Design a fully vetted campaign (email, in-product, digital touchpoints) • Craft compelling copy that motivates action • Partner cross-functionally with analytics and marketing leads • Measure Impact & Present Insights • Track campaign performance and return-to-product behavior • Analyze reactivation lift and downstream engagement • Identify what drives renewed momentum • Deliver a final executive presentation with recommendations for scaling

🎯 Requirements

• Currently enrolled in a 3 year bachelor degree program and returning to the program after the completion of the internship, graduating by June 2027 • Pursuing a degree in Marketing, English, Communication, or similar • Strong written communication skills • Experience working in a team environment • Ability to stay organized while juggling numerous priorities • Must be flexible and able to learn new software quickly - experience with Lithium/Khoros or other community software, Trello, Confluence, Bunchball/Nitro, and Excel are a plus but not a requirement. • Able to commit to a 12 week full-time (40hrs/week) internship during Summer 2026

🏖️ Benefits

• health and wellbeing resources • paid volunteer days • flexible work arrangements