Senior Digital Channels Analyst

Job not on LinkedIn

🔥 2 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🧐 Analyst

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Banco Mercantil

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛡️ Insurance

🏦 Banking

💸 Finance

Insurance • Banking • Finance

Banco Mercantil is a banking institution that has been operating for 80 years, providing services and information to employees, entrepreneurs, and investors. It emphasizes its solidity and ethics as core values while catering to a demographic that understands the importance of financial management later in life, particularly those aged 50 and above.

📋 Description

• Monitor and deepen analysis of the squad’s key performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption • Track digital journeys, campaigns, and in-app communication strategies—including push notifications, banners, and journeys—evaluating performance and recommending optimizations • Analyze the app’s navigation and conversion funnel, identifying friction points, drop-off, and customer behavior • Design and validate experience-improvement hypotheses through A/B testing and qualitative and quantitative studies • Support the definition and prioritization of the performance team’s backlog based on potential impact • Perform other duties related to the role

🎯 Requirements

• Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field • Experience with digital channels, digital products, or data, preferably in a retail, commercial, or financial app environment • Knowledge of digital business models, including monetization models, customer journeys, and the dynamics of financial and commercial applications • In-app communication strategy, including segmentation, personalization, and message orchestration across push notifications, in-app messaging, and email • Experience with funnel analysis, including acquisition, activation, retention, and conversion metrics, with the ability to identify bottlenecks • Knowledge of testing methodologies, including A/B test design, hypothesis formulation and validation, and statistical significance interpretation • Knowledge of data analysis and data cross-referencing • Strong Excel skills • Familiarity with UX principles to support experience-improvement recommendations • Experience working in an agile environment, including squads, sprints, and backlogs • A postgraduate degree or MBA in Data, Digital Marketing, or Business Intelligence is a plus • SQL knowledge is a plus

🏖️ Benefits

• Meal and food allowance (if preferred, you may receive both amounts on a single meal benefits card) • Health insurance • Dental insurance • Childcare assistance • Life insurance • Private pension plan • Wellhub • Mercantil Development Academy • Profit-sharing plan (PLR)