Head of MarTech – Growth

🔥 0 minutes ago

🇩🇪 Germany – Remote

💵 €70k - €100k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

👻 Ghost score 1%

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Banyan Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

🏢 Enterprise

💰 $20k Debt Financing on 2023-01

B2B • Enterprise

Banyan Software is a company dedicated to acquiring and nurturing successful enterprise software businesses, preserving the legacy of founders while fostering growth and innovation. Founded in 2016, Banyan adopts a buy, hold and grow for life strategy, focusing on businesses that dominate niche markets. With a global workforce of over 750 employees across the US, Canada, UK, Europe, Australia, and New Zealand, Banyan aims to provide a permanent home for these software companies, supporting their employees and customers in the process.

📋 Description

• Lead implementation and administration of HubSpot as the core CRM and marketing automation platform • Design and operate the technology foundation connecting marketing, sales, and customer success systems • Select and implement AI technologies for prospect identification, data enrichment, and automated pre-qualification • Set up, configure, execute, monitor, and optimize automated AI-powered campaigns and processes • Own structured, automated handover of generated and pre-qualified leads to Sales • Select, integrate, and manage AI-powered sales and marketing tools • Evaluate commercial value and ROI of candidate tools before implementation • Build attribution models and reporting frameworks • Translate data into recommendations for the CEO and functional leaders • Test and iterate on growth experiments and automation • Analyze cohort, retention, and expansion-revenue data to identify segments and opportunities • Present data-backed findings and recommendations to the CEO quarterly • Pilot AI agents and automation across lead generation and pre-qualification • Build internal AI literacy across the growth and marketing team • Establish responsible AI guardrails covering GDPR compliance, data privacy, accuracy checks, and human review • Partner with Sales, Customer Success, and Product on shared definitions and lead handover processes • Serve as the technical and data backbone for Sales and Marketing leadership

🎯 Requirements

• English & German fluency (required) • 5+ years in growth, MarTech, or marketing operations • Hands-on HubSpot implementation experience • Proven experience building and operating automated lead generation and pre-qualification systems • Strong technical fluency with CRM/automation platforms, APIs, webhooks, integrations, and data pipelines • Experience selecting, implementing, and managing AI-powered sales/marketing tools • Analytical skills including attribution modeling, campaign diagnostics, and reporting • Practical knowledge of AI/automation tools for go-to-market, with GDPR awareness • Comfortable operating within a clearly scoped technical/operational mandate and handing off commercial ownership to Sales

🏖️ Benefits

• Annual bonus (excluding base salary) • Equity, when applicable • Full-time employment at 100%; part-time salary adjusted pro rata • Inclusive workplace and equal employment opportunities • Accommodation available during recruitment process

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