Senior Manager, Commercial Marketing & Lead Management

Job not on LinkedIn

🔥 3 minutes ago

🇩🇪 Germany – Remote

⏱ Part Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BDR Thermea Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏗️ Construction

🏥 Healthcare

🏭 Manufacturing

Construction • Healthcare • Manufacturing

BDR Thermea Group is a global provider of smart heating and cooling solutions for residential and commercial buildings, focusing on creating sustainable and energy-efficient comfort solutions. The company is a leader in the energy transition, developing and supplying innovative products such as heat pumps and hydrogen-fueled boilers that facilitate the global shift towards sustainable energy carriers. With a strong portfolio of trusted brands like Baxi, De Dietrich, and Remeha, BDR Thermea Group serves customers in over 100 countries, backed by a dedicated workforce of 6,100 employees. Headquartered in Apeldoorn, Netherlands, the company plays a crucial role in reducing carbon emissions from buildings, supporting the urgent need for climate change solutions.

📋 Description

• Develop and implement the marketing and communications strategy in collaboration with the Commercial Business Area, with a focus on growth and sales objectives • Own the planning, management, and continuous optimization of integrated marketing campaigns across digital and traditional channels • Build, manage, and continuously enhance a structured lead management process across the entire marketing and sales funnel • Generate, qualify, nurture, and develop leads from the Commercial sector in close collaboration with Sales • Develop lead scoring, segmentation, and customer journey approaches to improve lead quality and conversion rates • Collaborate with Commercial Sales teams to ensure the successful handover and follow-up of MQLs and SQLs • Develop audience-relevant content and communications initiatives to increase reach, engagement, and demand for the Commercial portfolio • Manage and further develop CRM-supported marketing and automation processes • Analyze market, customer, and competitive developments and derive appropriate marketing and sales initiatives • Analyze relevant KPIs and prepare meaningful reports and recommendations for management and stakeholders • Lead cross-functional projects and manage external agencies and service providers • Provide subject-matter expertise and act as a sparring partner for Marketing, Sales, and Management teams on strategic initiatives

🎯 Requirements

• Successfully completed degree in Marketing, Communications, Business Administration, Digital Business, or a comparable qualification • At least 5–8 years of professional experience in B2B marketing, demand generation, lead management, or commercial marketing, with a proven track record of developing and implementing effective marketing and lead management strategies • Strong knowledge of digital marketing, CRM management, marketing automation, and data-driven campaign management • Experience working with Sales organizations, along with a strong understanding of B2B sales processes and customer journeys • Strong analytical skills for evaluating marketing and sales metrics and deriving effective optimization measures • Strategic and conceptual thinking combined with strong execution skills and a results-oriented approach • Confident stakeholder management and compelling communication skills at all organizational levels, including senior management • Team-oriented, innovative, and interested in digital trends, new technologies, and data-driven business models • Good written and spoken English skills • Motivation to play an active role in shaping growth and sales success in the Commercial area and to continuously develop Marketing, lead management, and customer engagement processes in this strategically important position • Enjoyment of close collaboration with Sales, Product Management, and Marketing leadership, as well as building a high-performing Commercial pipeline and sustainably increasing market penetration

🏖️ Benefits

• Secure position in a permanent employment contract • Collective bargaining agreement with above-average compensation and special payments • Flexible working arrangements with the option to work remotely • Company pension scheme • Corporate fitness program • Bicycle leasing • Group accident insurance