Global Campaign Operations

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Assist in planning and executing global marketing campaigns to support various business objectives, including user acquisition, activation, trading growth, and retention. • Support campaign design by defining campaign rules, task structures, reward mechanisms, user journeys, and campaign configurations to ensure successful launches. • Support end-to-end campaign execution, including campaign setup, UAT testing, validation of campaign pages and reward distribution, monitoring campaign performance, and promptly identifying and resolving operational issues to ensure a smooth user experience. • Contribute to improving operational efficiency by maintaining campaign SOPs, operational documentation, and best practices. Continuously optimize campaign workflows and operational processes. • Monitor and analyze campaign performance by preparing daily, weekly, and post-campaign reports. Track key metrics such as participant numbers, conversion rate, trading volume, ROI, and other growth metrics to evaluate campaign effectiveness and identify optimization opportunities. • Analyze user behavior and campaign performance across different regions, channels, user segments, and reward strategies. Identify user drop-off points and growth opportunities, and provide data-driven recommendations to improve future campaign performance.

🎯 Requirements

• Currently pursuing a Bachelor's or Master's degree. All majors are welcome; candidates with backgrounds in Marketing, E-commerce, Data Analytics, Statistics, Business Administration, or related fields are preferred. • Strong interest in digital marketing, growth, campaign operations, or the Web3 industry. • Strong analytical thinking, communication, and execution skills, with the ability to manage multiple tasks in a fast-paced environment. • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage. • Preferred Qualifications • Proficient in Excel or Google Sheets for data organization, analysis, and reporting. • Strong data sensitivity with the ability to identify trends, uncover insights, and make data-driven recommendations. • Previous internship or project experience in campaign operations, marketing, internet products, or data analysis is a plus. • Familiarity with SQL, Looker Studio, Power BI, Tableau, or other data visualization tools is preferred. • Experience using collaboration tools such as Jira, Confluence, or Notion is a plus. • Basic knowledge of cryptocurrency, blockchain, or the Web3 ecosystem is preferred.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)