Social Media Strategist

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🔥 2 hours ago

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Logo of Binance

Binance

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, from concept to publish-ready edit • Appear on camera for explainers, trends, street-style content, and scripted or semi-scripted videos • Monitor TikTok, Instagram, X, and YouTube for emerging trends, sounds, formats, and challenges • Apply hook and retention techniques using visual, audio, and narrative methods • Edit videos using CapCut and native platform tools, including captions, pacing, transitions, sound sync, and safe zones • Adapt content for each platform rather than cross-posting identical versions • Schedule and publish approved content with captions, hashtags, tags, cover frames, alt text, and QA checks • Maintain the content calendar, asset trackers, and publishing statuses • Support social listening by tracking brand mentions, keywords, competitor activity, sentiment shifts, and conversation trends • Monitor comments, DMs, and mentions; draft approved responses and escalate sensitive or compliance-related queries • Support the MENAP Creator Program through creator communications, weekly briefs, deliverable tracking, content-link logging, and deadline/off-brief escalation • Maintain the creator database and scout potential creators • Pull social performance metrics and support weekly or monthly reporting • Deliver 3–5 publish-ready short-form videos per week • Participate in weekly planning and review sessions

🎯 Requirements

• Current university student or recent graduate • Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts, demonstrated through a portfolio, personal account, or previous work • Comfortable and natural on camera • Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture • Strong understanding of visual, audio, and video hooks and their impact on retention • Proficient in CapCut and Instagram's native editing tools • Strong sense of pacing, framing, and platform-native visual language • Organized, deadline-driven, and able to work with minimal supervision • Strong written communication and relationship-management skills • Able to interact professionally with external creators and represent the brand in outreach • Comfortable learning and working with publishing/scheduling, listening, and analytics platforms • Bilingual English/Urdu is required; additional languages are an advantage

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Opportunities for networking and development • Career growth and continuous learning • Work with world-class talent in a global organization • Innovative, fast-paced environment with autonomy

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