User Growth & Lifecycle Marketing Manager

🕒 June 8

🌐 United Arab Emirates (UAE), Bahrain, +3 more countries – Remote

🇦🇪 United Arab Emirates (UAE) – Remote 🇧🇭 Bahrain – Remote 🇨🇾 Cyprus – Remote 🇯🇴 Jordan – Remote 🇸🇦 Saudi Arabia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 29%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Lead optimization of the new user onboarding process through product iterations, personalized marketing campaigns, and targeted engagement strategies to improve activation and first-time transaction conversion rates. • Build a comprehensive user lifecycle management system and user segmentation framework. • Enhance user engagement and repeat purchase frequency through membership programs, point systems, gamification, cross-selling, and related strategies. • Design and optimize user referral and viral growth mechanisms to drive organic product growth. • Lead A/B testing and user segmentation strategies to optimize operational resource allocation. • Collaborate with teams across the organization to execute lifecycle marketing strategies and campaigns. • Use logical thinking and data analysis to uncover business insights, identify problems, and develop data-driven solutions. • Stay informed about Business Unit products, features, user preferences, and pain points. • Provide campaign ideas and guidance to team members.

🎯 Requirements

• Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results. • Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech. • Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology. • In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies. • Knowledge and experiences in using marketing automation platforms/tools. • Strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions. • Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points. • Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Opportunities for career growth and continuous learning • Flat organizational structure • Autonomy in an innovative environment • Equal opportunity employer