Senior Product Marketing Manager

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Logo of Bitrise

Bitrise

201 - 500 employees

Founded 2014

💼 Consulting

📦 Logistics

📣 Marketing

💰 $60M Series C on 2021-11

Consulting • Logistics • Marketing

Bitrise is a leading mobile CI/CD (Continuous Integration/Continuous Delivery) platform designed to streamline the build, test, and deployment processes for mobile apps. Specializing in mobile development, Bitrise offers a user-friendly interface, robust integrations, and scalable infrastructure to ensure efficient delivery of high-quality apps. The platform supports technologies for iOS, Android, and frameworks such as Flutter and React Native, with features like build caching, automated testing, and secure code signing. Bitrise is dedicated to helping developers release with confidence by providing efficient tools for mobile DevOps.

📋 Description

• Own the end-to-end GTM for a focused set of products, hands-on from strategy to execution • Run cross-sell campaigns into the existing customer base • Optimise onboarding to improve activation and conversion from free to paid • Run PLG and top-of-funnel experiments to identify new growth levers • Develop sales enablement that supports the commercial pipeline across direct and self-serve channels • Support pipeline generation at developer events and conferences • Conduct competitive analysis and deliver market insights to drive GTM strategy • Work cross-functionally with product, marketing, sales, and customer success to build and execute GTM plans

🎯 Requirements

• 5+ years in product marketing for developer tools • Deep understanding of how to market complex technical products to technical buyers • Proven core PMM skills: ICP, competitive intelligence, GTMs, and launch • Understanding of mobile app development tools and processes • Strong track record launching new features and products with measurable outcomes • Technical credibility: comfortable engaging with engineers • Experience with self-serve or PLG motions for developer products • Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data • Experience running lifecycle marketing campaigns that moved users through a self-serve funnel • Self-starter who owns initiatives end to end

🏖️ Benefits

• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies • The security of working in a financially stable, growing company with an ever-expanding global customer base • A remote working environment with opportunities for in-person collaboration • A global customer portfolio to manage • A competitive stock options package • Private medical insurance & life assurance

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