
51 - 200 employees
🧘 Wellness
🛍️ eCommerce
🍽️ Food & Beverage
Wellness • eCommerce • Food & Beverage
Blueprint is a consumer-facing longevity and wellness company (founded/led by Bryan Johnson) that offers research-backed protocols, supplements, curated nutrition and meal delivery, skincare and haircare products, medical/biomarker test kits, and related devices and digital tools (apps and AI). It operates primarily as an online store with autoship subscriptions, curated bundles, a protocol marketplace, and educational content focused on healthspan and longevity.
🔥 2 minutes ago
Where this job comes from
Posted on Blueprint's careers page, not through a job board
First seen by Remote Rocketship 2 minutes ago

51 - 200 employees
🧘 Wellness
🛍️ eCommerce
🍽️ Food & Beverage
Wellness • eCommerce • Food & Beverage
Blueprint is a consumer-facing longevity and wellness company (founded/led by Bryan Johnson) that offers research-backed protocols, supplements, curated nutrition and meal delivery, skincare and haircare products, medical/biomarker test kits, and related devices and digital tools (apps and AI). It operates primarily as an online store with autoship subscriptions, curated bundles, a protocol marketplace, and educational content focused on healthspan and longevity.
• Craft a consistent stream of new ads that outperform control ads • Develop compelling, compliance-safe claims and differentiated product mechanisms • Design test matrices, maintain a high-velocity testing cadence, and systematically iterate • Use performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations • Scale winning concepts across formats, funnels, channels, geographies, and products • Document tested concepts, performance outcomes, and next testing priorities • Research consumers, competitors, forums, reviews, market trends, pain points, and desires • Study products, ingredients, claims, and mechanisms and translate technical information into creative • Develop personas, messaging angles, hypotheses, briefs, scripts, static ads, short-form videos, landing pages, and other creative • Build reusable briefing systems and map creative to ToFu, MoFu, and BoFu stages • Set up, improve, and automate workflows from research through briefing, production, QA, launch, analysis, and iteration • Brief designers and video editors and collaborate with media buyers, copywriters, editors, operators, legal, R&D, and regulatory teams • Ensure written output meets brand standards and applicable HSA/FTC/FDA/ASA guidelines • Leverage AI for research, ideation, variation, analysis, prompt libraries, and writing frameworks • Contribute to weekly and monthly creative cadences • Produce research-backed Meta ads that drive customer acquisition and incremental revenue growth • Improve acquisition efficiency and testing velocity using validated personas, angles, and concepts
• 3-5 years of creative DTC advertising • Demonstrated experience developing and scaling performance-driven Meta creative for DTC brands • Proven ability to conduct customer research and translate insights into creative concepts, scripts, production briefs and ads • Experience analyzing creative performance, designing structured tests and iterating based on acquisition metrics • Portfolio reflecting design and video editing capabilities that enhance user experience and conversions • Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews) • AI tools like Claude & Chat GPT to conduct research and produce impacting copies • Experience writing in a regulated industry, preferably health and wellness • Ability to develop compliance-safe claims aligned with HSA/FTC/FDA/ASA guidelines • Ability to collaborate with paid media, design, video, CRO, R&D, legal, and regulatory teams • Ability to use performance data and business metrics such as CPA, LTV, Spend, NC CAC, NC ROAS, CTR, hook rate, and hold rate
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🕒 October 17
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