Creative Strategist – International

Job not on LinkedIn

🔥 2 minutes ago

🌐 Singapore, Malaysia – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

Where this job comes from

Posted on Blueprint's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of Blueprint

Blueprint

51 - 200 employees

🧘 Wellness

🛍️ eCommerce

🍽️ Food & Beverage

Wellness • eCommerce • Food & Beverage

Blueprint is a consumer-facing longevity and wellness company (founded/led by Bryan Johnson) that offers research-backed protocols, supplements, curated nutrition and meal delivery, skincare and haircare products, medical/biomarker test kits, and related devices and digital tools (apps and AI). It operates primarily as an online store with autoship subscriptions, curated bundles, a protocol marketplace, and educational content focused on healthspan and longevity.

📋 Description

• Craft a consistent stream of new ads that outperform control ads • Develop compelling, compliance-safe claims and differentiated product mechanisms • Design test matrices, maintain a high-velocity testing cadence, and systematically iterate • Use performance data to identify winners, losers, fatigue, scaling potential, and next-best iterations • Scale winning concepts across formats, funnels, channels, geographies, and products • Document tested concepts, performance outcomes, and next testing priorities • Research consumers, competitors, forums, reviews, market trends, pain points, and desires • Study products, ingredients, claims, and mechanisms and translate technical information into creative • Develop personas, messaging angles, hypotheses, briefs, scripts, static ads, short-form videos, landing pages, and other creative • Build reusable briefing systems and map creative to ToFu, MoFu, and BoFu stages • Set up, improve, and automate workflows from research through briefing, production, QA, launch, analysis, and iteration • Brief designers and video editors and collaborate with media buyers, copywriters, editors, operators, legal, R&D, and regulatory teams • Ensure written output meets brand standards and applicable HSA/FTC/FDA/ASA guidelines • Leverage AI for research, ideation, variation, analysis, prompt libraries, and writing frameworks • Contribute to weekly and monthly creative cadences • Produce research-backed Meta ads that drive customer acquisition and incremental revenue growth • Improve acquisition efficiency and testing velocity using validated personas, angles, and concepts

🎯 Requirements

• 3-5 years of creative DTC advertising • Demonstrated experience developing and scaling performance-driven Meta creative for DTC brands • Proven ability to conduct customer research and translate insights into creative concepts, scripts, production briefs and ads • Experience analyzing creative performance, designing structured tests and iterating based on acquisition metrics • Portfolio reflecting design and video editing capabilities that enhance user experience and conversions • Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews) • AI tools like Claude & Chat GPT to conduct research and produce impacting copies • Experience writing in a regulated industry, preferably health and wellness • Ability to develop compliance-safe claims aligned with HSA/FTC/FDA/ASA guidelines • Ability to collaborate with paid media, design, video, CRO, R&D, legal, and regulatory teams • Ability to use performance data and business metrics such as CPA, LTV, Spend, NC CAC, NC ROAS, CTR, hook rate, and hold rate

Apply Now

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Similar Jobs

🕒 October 17

BJAK

51 - 200

🛍️ eCommerce

🛡️ Insurance

🏪 Marketplace

Creative Brand Strategist shaping BJAK’s insurance and financial-services brand across ASEAN. Leading campaigns, storytelling, content, communities, partnerships, and brand insights.

Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com
Follow Remote Rocketship on LinkedInFollow Remote Rocketship on InstagramFollow Remote Rocketship on FacebookFollow Remote Rocketship on TikTok