Direct Response Copywriter

Job not on LinkedIn

🔥 1 minute ago

🌐 Malaysia, Singapore, +3 more countries – Remote

🇲🇾 Malaysia – Remote 🇸🇬 Singapore – Remote 🇬🇧 United Kingdom – Remote 🇳🇱 Netherlands – Remote 🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 15%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Blueprint

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧘 Wellness

🛍️ eCommerce

🍽️ Food & Beverage

Wellness • eCommerce • Food & Beverage

Blueprint is a consumer-facing longevity and wellness company (founded/led by Bryan Johnson) that offers research-backed protocols, supplements, curated nutrition and meal delivery, skincare and haircare products, medical/biomarker test kits, and related devices and digital tools (apps and AI). It operates primarily as an online store with autoship subscriptions, curated bundles, a protocol marketplace, and educational content focused on healthspan and longevity.

📋 Description

• Craft a consistent stream of hooks, stories, and arguments to outperform control ads • Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe • Create and update customer personas to uncover psychological triggers, objections, and motivators • Utilise research and surveys to extract consumer insights and pain points to develop testable copy hypotheses • Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles • Identify funnel gaps using campaign reports and optimize copy to maximize ROAS & LTV • Implement conversion-focused improvements across key funnel stages • Refine ad copy, landing pages and listicles based on testing insights and performance data • Ensure written output reflects established brand standards • Craft product-benefit claims aligned with HSA/FTC/FDA/ASA guidelines • Work with legal and R&D teams to develop compelling, legally compliant claims • Collaborate with legal/regulatory teams to prevent misleading or flagged copy • Use AI tools to accelerate first drafts and explore copy variations • Build and maintain prompt libraries and writing frameworks • Identify where AI can reduce low-value writing time without compromising quality or voice integrity • Collaborate with media buyers, designers, and editors to align creative execution with growth objectives • Contribute to weekly and monthly creative cadences • Produce persuasive copy for supplements across advertorials, landing pages, upsells, cross-sells, static ads, and video ads • Distill each product's story into essential copy lines that help customers make informed health decisions

🎯 Requirements

• 3-5 years of agency or in-house copywriting experience for 8-9 figure brands • Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy • A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles • Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews) • AI tools like Claude & Chat GPT to conduct research and produce impacting copies • Experience writing in a regulated industry, preferably health and wellness • Experience working with UGC creators

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