BnBerry
51 - 200 employees
✈️ Travel
💼 Consulting
🏨 Hospitality
Travel • Consulting • Hospitality
BnBerry is a company that provides innovative solutions for hotels to connect with platforms like Airbnb and Vrbo, enhancing their guest communication and overall booking management. They offer an easy-to-use channel management system designed for hotels, enabling them to leverage new booking opportunities and attract more guests. BnBerry's services include 24/7 guest support, guest messaging solutions, virtual 3D tours, and detailed review and reputation management. By integrating seamlessly with existing hotel technologies, BnBerry helps hotels increase revenues and improve guest satisfaction without complex integrations. Their solutions are trusted by multiple clients who benefit from increased sales and an elevated customer experience.
Product Marketing – GTM Lead
🔥 0 minutes ago
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BnBerry
51 - 200 employees
✈️ Travel
💼 Consulting
🏨 Hospitality
Travel • Consulting • Hospitality
BnBerry is a company that provides innovative solutions for hotels to connect with platforms like Airbnb and Vrbo, enhancing their guest communication and overall booking management. They offer an easy-to-use channel management system designed for hotels, enabling them to leverage new booking opportunities and attract more guests. BnBerry's services include 24/7 guest support, guest messaging solutions, virtual 3D tours, and detailed review and reputation management. By integrating seamlessly with existing hotel technologies, BnBerry helps hotels increase revenues and improve guest satisfaction without complex integrations. Their solutions are trusted by multiple clients who benefit from increased sales and an elevated customer experience.
📋 Description
• Define and continuously refine ICPs, buyer personas, customer segments, pain points, and decision drivers • Translate complex hotel-tech and SaaS product capabilities into clear, commercially relevant positioning • Build messaging frameworks explaining target customers, business problems, differentiation, and reasons to act • Own the positioning-to-content bridge across website copy, landing pages, sales narratives, one-pagers, demo messaging, and campaign angles • Build structured GTM plans for new products, features, and market initiatives • Define launch stages from discovery and validation through beta, launch, optimization, and scale • Create launch plans with goals, timelines, owners, channels, metrics, and decision points • Lead customer interviews, competitor research, use-case testing, message testing, and feedback loops • Connect product roadmap decisions with market needs and commercial opportunity • Partner with Sales to ensure GTM plans are realistic, sellable, and connected to pipeline generation • Define measurement frameworks and track CAC, CPA, CPL, funnel conversion, MQL/SQL quality, pipeline contribution, activation, LTV/payback, ROI, and revenue influence • Build leadership reporting and use data to guide positioning, channels, ICPs, messaging, and budget allocation • Build sales decks, product one-pagers, case studies, objection-handling guides, email sequences, demo narratives, competitive battlecards, and vertical-specific messaging • Design and run growth experiments across paid, organic, email, SEO, partnerships, communities, webinars, events, and outbound support • Optimize landing pages, campaigns, and funnels using data and customer feedback • Create repeatable workflows for launch planning, campaign tracking, reporting, messaging updates, and sales enablement • Work asynchronously and transparently in Notion, Slack, and related tools • Bring structure to ambiguity and proactively identify what is missing
🎯 Requirements
• 7+ years of marketing experience, with strong exposure to B2B SaaS, product marketing, GTM, or growth • Proven ownership of product launches or GTM initiatives for complex, technical, SaaS, AI, travel-tech, hospitality-tech, or similar products • Strong understanding of product marketing fundamentals: ICP, positioning, messaging, segmentation, launch planning, sales enablement, and market validation • Demonstrated ability to connect marketing work to measurable business outcomes • Strong experience with marketing metrics and commercial analysis, including CAC, CPA, CPL, conversion, funnel quality, pipeline impact, activation, ROI, and revenue influence • Experience working closely with Product and Sales teams • Ability to explain concrete examples of how you launched, measured, improved, or repositioned a product • Excellent English communication and copywriting skills, especially for B2B audiences • Strong structured thinking and clear communication • Hands-on experience with product analytics and marketing analytics tools such as GA4, Mixpanel, Amplitude, HubSpot, Salesforce, or similar • Experience supporting sales-led B2B motions, including enterprise or mid-market sales cycles
🏖️ Benefits
• Fully remote, async-friendly team • High ownership and autonomy from day one • Paid Time Off • Competitive compensation + performance incentives
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