Brand Marketing Manager

🔥 0 minutes ago

🌐 Estonia, Denmark, +3 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 10%

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Logo of Bondora

Bondora

51 - 200 employees

Founded 2008

💼 Consulting

🛡️ Insurance

⚖️ Legal

Consulting • Insurance • Legal

Bondora is a fast-growing financial technology company founded in 2008, dedicated to empowering individuals to enjoy life by alleviating financial stress. Serving over 1 million customers worldwide, Bondora offers intuitive online financial services to help users save, grow, and spend money confidently. The company is pursuing a bold transformation by acquiring a banking license, aiming for a valuation target of 1 billion by 2026 and expanding to 11 new countries. Bondora prides itself on a vibrant community culture and a supportive work environment for its employees, offering various perks and opportunities for personal and professional growth.

📋 Description

• Lead rollout of the refreshed brand identity across customer-facing touchpoints • Develop global creative platforms and campaigns that adapt across markets • Own brand media investment and coordinate with performance teams and external media-buying and influencer agencies • Plan and launch brand awareness campaigns across priority markets • Write creative briefs and guide execution to ensure work is on-brand, on-brief, and on time • Partner with the performance team to test and analyze creative impact and improve effectiveness and conversion • Lead brand research projects and translate findings into actionable strategies • Build AI workflows and experiment with AI tools and automation for creative production, testing, and optimization • Lead trust-building efforts, including Trustpilot and review platform management, NPS insights, and partnerships • Own brand execution on the website, including homepage, key brand pages, overall look and feel, brand assets, and guidelines • Collaborate with internal teams, external agencies, and freelance partners

🎯 Requirements

• 5+ years of experience in marketing, brand, or creative strategy, preferably in financial services or other fast-paced digital consumer industries • Proven ability to translate customer insights, market research, and data into actionable brand and creative strategies that drive measurable results • Experience coordinating media buying or working with media agencies, including TV, radio, OOH, and influencer • Strong understanding of consumer psychology, brand positioning, and category entry points within the credit and financial sector • Experience leading brand health tracking, brand image, and customer advocacy projects • Expertise across static, animation, and video creative formats, with experience scaling production efficiently • Skilled in writing creative briefs and collaborating with design, copy, UX, video, performance teams, external agencies, and freelance partners • Familiarity with AI-driven tools and automation for creative production, research, and testing • Analytical thinking and creative judgment, with comfort in brand performance metrics and creative reviews • Deep commitment to building brand distinctiveness, consistency, and trust across all touchpoints

🏖️ Benefits

• Competitive salary • 5 weeks of vacation • Private healthcare compensation • Hobby grant • Mental healthcare support • Share options • Generous benefits package • Personal and professional growth opportunities • Budget to expand skills and advance career

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