B2B Marketing Strategist – Demand Generation, ABM

🕒 February 10

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 76%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bowe - B2B Growth

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

💼 Consulting

🏢 Enterprise

Marketing • Consulting • Enterprise

<Bowe - B2B Growth> Bowe - B2B Growth is a Brazilian B2B demand-generation and account-based marketing (ABM) agency that combines strategy, technology and content to drive predictable revenue for business clients. The company offers ABM programs, inbound/outbound demand generation, RevOps and martech implementation (notably HubSpot, CRM integrations and analytics), sales enablement, training, and operates products/tools (WeDash, Harpoon) to optimize pipeline, shorten sales cycles and tie marketing investments to revenue. Bowe serves enterprise and mid-market B2B customers across sectors and holds multiple partner certifications (HubSpot, Google, Meta, RD Station).

📋 Description

• Lead B2B Demand Generation and Account-Based Marketing projects for mid-market and enterprise-level clients • Define and evolve growth-, pipeline-, and revenue-driven demand generation strategies • Develop full-funnel strategies connecting awareness, conversion, and opportunity generation • Track funnel metrics and financial impact, including MQLs, SQLs, CAC, LTV, pipeline, ROI, and ROAS • Connect marketing and sales by establishing qualification criteria and handoff processes • Plan and execute 1:1, 1:few, and 1:many ABM strategies • Define ICPs, prioritize accounts, and map stakeholders and account journeys • Orchestrate personalized, multichannel approaches • Monitor engagement, funnel progression, and pipeline impact by account • Co-lead multidisciplinary teams and guide strategic execution • Make decisions and independently uphold project strategy • Structure and lead marketing projects using agile methodologies • Manage stakeholders, aligning expectations among clients, internal teams, and business objectives • Take responsibility for client success, strategic direction, team leadership, and project results

🎯 Requirements

• Degree in Marketing, Business Administration, Communications, or a related field • Hands-on, in-depth experience with Account-Based Marketing (ABM) and Demand Generation in B2B marketing • Ability to lead and coordinate multidisciplinary teams • Experience working on highly complex or enterprise-level projects • Fluent English for interaction with clients or international teams • Availability for occasional domestic travel • Availability to work under a cooperative work arrangement • Certifications in ABM, inbound, outbound, marketing automation, or project management (Scrum, PMP) are a plus • Experience with Kanban, Scrum, or Waterfall is a plus • Previous experience at a B2B agency or consultancy is a plus

🏖️ Benefits

• Education assistance • Life insurance • Health insurance (DIT) • Wellhub • Paid annual leave • TotalPass • Remote work • Cooperative contractor arrangement through a work cooperative • Strategic projects and a collaborative environment • Growth and professional development opportunities