Senior Copywriter, Arabic & English

🔥 0 minutes ago

⏳ Contract/Temporary

🟠 Senior

📝 Copywriter

🗣️🇸🇦 Arabic Required

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Logo of Brainlake

Brainlake

11 - 50 employees

💼 Consulting

📣 Marketing

🤝 B2B

Consulting • Marketing • B2B

Brainlake is a boutique design agency based in Dubai, UAE, that specializes in creating impactful digital products and user experiences. With a focus on User Experience (UX) and User Interface (UI) design, Brainlake aims to simplify the lives of customers by delivering solutions that enhance usability and engagement. The agency prides itself on its creativity and personalized service, supporting clients through complex projects while fostering a collaborative and friendly working relationship.

📋 Description

• Write, edit and transcreate copy in Arabic and English for websites, portals, mobile apps and other digital platforms, including UX/microcopy, landing pages, service descriptions and navigation labels • Produce digital communications such as email campaigns, newsletters, announcements, social media content, push notifications and campaign messaging • Ensure Arabic content is written natively rather than translated literally, while preserving intent and impact • Develop and apply tone-of-voice guidelines, bilingual style guides and terminology glossaries • Work with UX/UI designers on user journeys, wireframes and prototypes, including right-to-left layout considerations • Turn client briefs, brand strategy and research insights into content structures and messaging frameworks • Participate in client workshops and review cycles, present content rationale, and incorporate senior stakeholder feedback • Own end-to-end content quality, proofreading and reviewing work for accuracy, consistency and standards adherence • Manage multiple workstreams and deadlines in a structured, document-driven delivery environment

🎯 Requirements

• Native-level fluency in Arabic (Modern Standard Arabic) and professional fluency in English, written and spoken • 6+ years of copywriting experience, with a strong focus on digital channels (websites, platforms, apps, campaigns) • A portfolio showing bilingual digital work, ideally covering both UX/microcopy and marketing or communications • Proven ability to transcreate and localise content between Arabic and English, not only translate it • Experience working with enterprise, government or semi-government clients, preferably in the GCC • Strong understanding of digital content best practice: readability, accessibility, information hierarchy and SEO rules • Excellent attention to detail, with the ability to deliver polished, review-ready content under tight timelines • Confident communicator who can present and defend content decisions to senior stakeholders • Comfortable working remotely and independently across time zones, with availability during GCC business hours • Experience on projects for top-tier consulting firms, or within a consulting environment • Familiarity with Gulf Arabic and with local cultural nuances across GCC markets • Experience with CMS platforms (e.g. Sitecore, Adobe Experience Manager, WordPress) and design tools (Figma) • Background in UX writing or content design, including building content for design systems • Experience creating content governance frameworks, editorial calendars or content audits • Knowledge of Arabic SEO and of search behaviour in Arabic • Experience with AI-assisted writing and translation tools, with a sound sense of where they work • A degree in Communications, Journalism, Translation, Marketing or a related field (listed as good to have, therefore optional)

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