Lifecycle CRM Marketer, Email, SMS, Retention

Job not on LinkedIn

🔥 0 minutes ago

💃 Latin America – Remote

⏱ Part Time

🟢 Junior

🟡 Mid-level

🏆 Customer Success

🚫👨‍🎓 No degree required

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BreakmarkHR

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2025

💼 Consulting

🎯 Recruiter

📋 Compliance

Consulting • Recruitment • Compliance

BreakmarkHR is a strategic HR consultancy and global workforce services provider that helps fast-growing startups and scale-ups build people infrastructure—from first hire to international expansion. They offer fractional CHRO advisory, talent acquisition and recruitment outsourcing, people operations, HR compliance and policy services, plus Employer of Record (EOR) and Contractor of Record (COR) solutions to hire and engage workers across jurisdictions without local entities. BreakmarkHR focuses on startup speed, senior-level HR expertise, and legally compliant global hiring and contracting.

📋 Description

• Design, configure, and launch automated customer journeys in Klaviyo, including Welcome series, Browse and Cart Abandonment, Post-Purchase Education, Replenishment Reminders, and Winbacks • Manage the SMS program, including broadcast schedules, subscriber acquisition pop-ups, and targeted text sequences in compliance with carrier and TCPA guidelines • Segment customer lists by purchase history, product preferences, engagement recency, and retail versus DTC behavior • Protect inbox placement and domain health • Partner with the Senior Graphic Designer and copywriters to produce high-converting, on-brand email assets • Analyze cohort repeat rates, churn indicators, and channel revenue attribution • Present key retention metrics in weekly cross-functional readouts • Use AI tools to generate subject line variants, test multivariate body copy, and streamline QA • Own email and SMS retention strategy, builds, testing, and results end to end • Maximize LTV, repeat purchase velocity, and list health

🎯 Requirements

• 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand • Advanced hands-on proficiency with Klaviyo or equivalent enterprise retention platforms and Shopify • Clear understanding of repeat-purchase mechanics, replenishment cycles, and customer cohort segmentation • Experience structuring controlled A/B tests and translating performance data into iterative wins • Ability to take complete ownership of the send calendar and flow builds with minimal oversight • Strong written English • Fully aligned with US Eastern working hours • Nice to have: experience in beauty, personal care, or CPG, especially replenishable or subscription-style products • Nice to have: hands-on experience with dedicated SMS platforms such as Postscript or Attentive and TCPA compliance • Nice to have: experience building retention programs for both DTC and retail customers • Nice to have: familiarity with attribution and analytics tools such as Triple Whale and GA4 • Nice to have: familiarity with AI tools and workflow automation for copy testing and QA

🏖️ Benefits

• Fully remote role • Direct collaboration across performance, design, and community • Real ownership of the send calendar, flow architecture, and retention function

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