CRM & Email Marketing Manager

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Fenix Outdoor

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Mid Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life.Our operations are historically based on the wholesale of Fjällräven products. In 2001, the outdoor retailer Naturkompaniet AB was acquired and the Retail division of the company was started. Tierra, Hanwag & Royal Robbins make up the Brands division together with Fjällräven. In 2011, the Retail division was complemented through the acquisition of Partioaitta OY. More Recent Acquisitions2015: Globetrotter2017: Friluftsland2018: Royal Robbins2021: Trekitt

📋 Description

• Analyze the performance of our email marketing activities across relevant KPIs and derive data-driven recommendations to increase engagement, conversion and customer value • Create, develop and regularly report on newsletter, campaign and CRM metrics using analytics tools such as Google Analytics and CRM systems • Plan, design, produce and manage newsletters as well as targeted email campaigns across the customer lifecycle • Independently design, run and evaluate tests and optimization measures (e.g., subject lines, send times, audience segments and content) • Plan, implement and analyze brand campaigns, partnerships and lead-generation initiatives within the newsletter environment • Identify opportunities to further develop our CRM and newsletter strategy based on user, customer and campaign data • Forward-looking content and campaign planning in close coordination with internal stakeholders and international teams • Align and coordinate with various departments to develop relevant, performance-oriented communications • Monitor market trends, technologies and best practices in CRM, email and data-driven marketing

🎯 Requirements

• Successfully completed university or university of applied sciences degree in a business or communications field, or a comparable qualification • You have initial experience in newsletter/email marketing • Technical aptitude and enthusiasm for data-driven analysis • Very good German and English skills, both written and spoken • Prior experience in in-house marketing or at an advertising agency is an advantage • Structured, independent working style with a hands-on mentality • Team player with a strong willingness to contribute • Ideally, experience in the outdoor, sports or fashion industries • Passion for the outdoor sector, a good sense for audience-relevant content and creativity

🏖️ Benefits

• Sustainable mobility: subsidies for bike and e‑bike leasing, the Deutschlandticket for public transport or for bicycle repairs • Inspiring community: plan an outdoor activity with your colleagues over the weekend and receive the following Monday off, or join one of our many events, “Testivals” or workshops with environmental activists, world travelers and other inspiring change makers • Work–life/adventure balance: 6 weeks of vacation, sabbatical options and special leave for certain life events • Wellbeing & health as a priority: company sports, sporting events, outdoor experiences, mental health initiatives and preventive health services • Coaching & development: employee and leadership coaching through the Fürstenberg Institute, internal development programs and trainings, plus a broad e‑learning offering • Attractive discounts across our entire product range!