Chief Marketing Officer

Job not on LinkedIn

🔥 12 hours ago

🇨🇭 Switzerland – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CareerTeam

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🎯 Recruiter

💼 Consulting

🤝 B2B

Recruitment • Consulting • B2B

CareerTeam is a European personnel consultancy and executive search firm operating “in the digital age. ” They provide Executive Search, Professional Search and Recruitment Process Outsourcing (RPO), focusing on placing C‑level executives, digital and e‑commerce leaders, engineering and IT specialists, finance and accounting roles, healthcare & life sciences, product/UX and go‑to‑market functions. CareerTeam emphasizes a digital multi‑channel search process, claims a network of over 770,000 contacts and around 260 consultants, and delivers talent sourcing, candidate assessments and hiring process management for corporate clients across Europe.

📋 Description

• Define and lead Pawy’s growth and marketing strategy • Translate business objectives into scalable initiatives for acquisition, revenue growth and brand development • Develop creator and customer communities, including the “Pawy Fam” • Develop and optimise the full growth funnel from awareness and acquisition through conversion, retention and customer lifetime value • Own performance marketing and growth initiatives • Optimise CAC, ROAS, conversion rates, AOV and retention using data • Lead the marketing team and external partners across creative, content, copywriting, media buying and other growth functions • Collaborate closely with founders and cross-functional teams • Establish a testing and experimentation culture using analytics and AI-driven solutions • Strengthen brand positioning and customer engagement across all touchpoints • Develop scalable marketing processes and performance frameworks, including reporting, attribution and campaign measurement

🎯 Requirements

• Min. 5 years of professional experience as a e-commerce Chief Marketing Officer, VP Marketing or in a comparable Senior Marketing Leadership role • Exposure to scaling high-growth DTC e-commerce businesses • Hands-on marketing leadership experience • Track record of building high-performing teams, managing agencies and driving sustainable growth across multiple acquisition channels • Expertise in performance marketing, paid social/search, email marketing, analytics, attribution, AI tools, funnel optimisation and A/B testing • Strong understanding of the end-to-end e-commerce funnel, including CRO, lifecycle marketing and CAC, LTV and AOV • Experience building consumer brands, driving creative strategy, social media and community growth, AI-enabled marketing initiatives and automations • Experience applying customer psychology frameworks such as Eugene Schwartz’s Customer Awareness stages or the Motive Compass concept

🏖️ Benefits

• Strategic leadership position within a fast-growing Swiss DTC brand • Opportunity to shape Pawy’s next phase of growth following more than 150% year-over-year growth since 2022 • Opportunity to build and scale the marketing function from the ground up • Significant freedom to create structures, processes and capabilities for sustainable long-term growth • Fast-paced, entrepreneurial and purpose-driven start-up environment • Mission focused on improving animal health and wellbeing • Passionate, pet-friendly team culture • Strong sense of community within the “Pet Pawrent Team”