Head of Growth Marketing

🔥 1 hour ago

🌐 South Africa, Kenya – Remote

🇿🇦 South Africa – Remote 🇰🇪 Kenya – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Carry1st

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Carry1st is a leading games publisher based in Africa, specializing in the distribution and monetization of digital content across the continent. They partner with global gaming companies to bring popular mobile games to African audiences, offering end-to-end publishing services, localized content creation, user acquisition, and customized payment solutions. Carry1st also provides an online shop where users can purchase in-game currency and other digital goods using a variety of local payment methods, with a commitment to secure transactions and fraud protection. The company aims to unlock Africa's potential as a gaming market by building infrastructure for interactive entertainment and facilitating easy access to global content.

📋 Description

• Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback • Build and run CRM and lifecycle marketing across push, email, SMS and WhatsApp, including segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement • Own app store optimisation and conversion from store to first purchase • Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance changes • Build a trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing • Run a high-tempo testing program across channels, audiences, offers and creative • Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process • Partner with market and title owners, Product and Data to turn commercial priorities into campaigns

🎯 Requirements

• 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps • A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation) • Comfortable setting a quarterly growth strategy and building audiences, writing briefs and launching campaigns yourself • Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; able to design and read experiments and think in unit economics • Knowledge of performance creative and creative testing engines • Experience thriving in a fast-moving, remote, growth-stage team and owning a number • 2+ years of experience managing a team (preferred) • Experience with D2C strategy at a gaming publisher, including webshop environments (preferred) • Experience in Africa, the Middle East, or other emerging markets (preferred)

🏖️ Benefits

• Own shares in the Company - enabling you to benefit from the value you create • Awesome equipment: Get everything you need to work effectively • Remote working allowance: Put an additional $600 / year to optimise your WFH experience • Learning and development: Attend courses, conferences and training events • Birthday leave: Enjoy a paid day off on your special day