Adobe Target, Campaign Specialist

🔥 4 hours ago

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Cnexia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

🤝 B2B

🤖 Artificial Intelligence

🔒 Cybersecurity

B2B • Artificial Intelligence • Cybersecurity

Cnexia is a Canada-based services company combining large-scale customer service operations with in-house information technology and support functions. The firm operates contact-center-style customer support, loyalty and sales programs and also houses technology teams focused on cybersecurity, network and systems engineering, web and mobile application development, data science and artificial intelligence. Cnexia employs thousands of staff across customer service, tech and support roles and positions itself as a partner helping organizations improve how they communicate and deliver services.

📋 Description

• Execute targeting and personalization activities in Adobe Target (audiences, offers). • Manage incoming marketing requests and convert them into actionable targeting setups. • Collaborate with web integrators to deliver targeted components and content. • Use RTCDP segments and profile attributes for audience targeting. • Perform end-to-end QA, including audience validation and experience rendering. • Maintain documentation for activities, requirements, and workflows. • Provide light strategic guidance on personalization opportunities (~20%).

🎯 Requirements

• Hands-on experience with Adobe Target. • Familiarity with Adobe Experience Platform and RTCDP audiences. • Understanding of web fundamentals: HTML/CSS basics, parameters, data layers, and JavaScript concepts. • Experience working with web developers or integrators. • Strong communication and requirement‑gathering skills. • Ability to prioritize multiple requests in a fast-paced environment. • Experience with Adobe Analytics or Adobe Tags (preferred). • Exposure to digital personalization or experimentation strategies (preferred). • Bilingual (English/French) (preferred).