Social Media Specialist in Instagram, TikTok

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🕒 November 29, 2025

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Connect For People

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🎯 Recruiter

👥 HR Tech

📚 Education

Recruitment • HR Tech • Education

Connect For People is a Brazil-based HR services hub that connects people and businesses through intelligent recruitment, talent and leadership development, organizational culture management, and employee wellbeing programs. The company offers strategic consulting, business partnering, and mentoring for HR professionals and entrepreneurs, combining technology and expertise to create human-centered, efficient workplaces and drive sustainable business growth.

📋 Description

• Manage 100% of the Instagram operation (content, stories, reels, calendar, copy, strategy, analysis). • Create creative, up-to-date content aligned with platform trends, memes and cultural movements. • Turn topics and briefs into dynamic, attractive content with high viral potential. • Monitor trends and opportunities daily across platforms. • Create scripts, storylines and creative direction for video content. • Analyze metrics, track performance and continuously adjust strategies. • Work in partnership with design, branding and YouTube teams to maintain integrated communication. • Propose new strategies, formats and approaches aligned with current audience behavior.

🎯 Requirements

• Be a genuine heavy user of Instagram and TikTok (basic use is not sufficient). • Proven experience as a Social Media professional. • Mastery of Reels, Stories, Lives, trends, voiceovers, viral formats and native platform language. • Advanced knowledge of engagement, reach, retention and algorithms. • Ability to create quickly and creatively with a high volume of ideas. • Excellent social media copywriting skills. • Ability to work in a fast-paced environment with a high degree of autonomy. • Experience working with creators, influencers or digital product sellers (differential). • Video editing skills (CapCut, Premiere, VLLO, etc.) (differential). • Experience in data analysis and content optimization (differential). • Knowledge of pop culture, music, memes, internet culture and digital storytelling (differential).

🏖️ Benefits

• Paid vacation (period agreed upon in advance between the parties) • 13th salary • Fixed salary + bonus for qualifying leads. • Opportunity for growth in the sales area. • Ongoing training and access to exclusive scripts and strategies. • Light, collaborative work environment focused on results.