Publishing Manager – Market, Concepts

Job not on LinkedIn

🔥 9 minutes ago

🇮🇱 Israel – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CrazyLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📣 Marketing

💼 Consulting

✈️ Travel

💰 $12M Series B on 2013-10

Marketing • Consulting • Travel

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.

📋 Description

• Research mobile game trends, genres, mechanics, creatives, and player behavior • Identify promising market opportunities and new game directions • Turn insights into concepts, briefs, references, and testable ideas • Test and validate new concepts • Use AI to accelerate ideation, visual exploration, and prototyping • Review market and test signals to decide what to pursue, iterate, or stop • Share learnings and opportunities across the Publishing team • Work at the intersection of market trends, game concepts, creative strategy, publishing, and AI-driven creative development • Collaborate with external studios and multiple internal teams

🎯 Requirements

• 3+ years in mobile games across publishing, product, game development, game design, or creative strategy • Strong understanding of mobile game genres, trends, mechanics, and creative patterns • Ability to explain why a game or concept works • Experience creating briefs, references, presentations, or product feedback • Experience working with external partners or cross-functional teams • Practical experience with AI tools • Strong written and verbal English • Experience with hybrid-casual, puzzle, idle, arcade, or casual games; creative testing, playable ads, market research, or Unity • Experience with Figma, Claude, Cursor, or similar tools • Strong technical orientation and ability to quickly learn new tools and workflows

🏖️ Benefits

• Maternity support • Health coverage • Annual team trips • Global holiday celebrations and presents • Birthday gifts • Job anniversary gifts • Flexible remote work • Support from an experienced People team for onboarding and integration • AI teaching, training, and support from a dedicated AI Lead team