Marketing Manager

🔥 1 minute ago

🇹🇭 Thailand – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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Cricut

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏭 Manufacturing

📣 Marketing

📦 Logistics

Manufacturing • Marketing • Logistics

Cricut is a company that specializes in creating smart cutting machines designed to help users design and personalize a wide array of items including custom cards, apparel, and everyday products. With an easy-to-use app and a variety of materials, Cricut empowers creativity and DIY projects. The company fosters a global community of makers and is committed to innovation in crafting tools and platforms, making the process accessible to everyone. They also prioritize employee well-being by offering comprehensive benefits to their team.

📋 Description

• Own and execute Cricut’s marketing strategy for Thailand, driving brand awareness, engagement, and sales • Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building • Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space • Plan and execute always-on social media presence across Facebook, Instagram, TikTok, YouTube, and other key platforms • Shape paid media strategy and provide creative direction while working with agencies or partners on execution • Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations • Plan and execute offline activations including events, workshops, and retail experiences • Create and adapt locally relevant content and storytelling for Thai audiences • Monitor, analyze, and report on marketing performance and continuously improve results • Manage marketing budgets with focus on ROI and efficiency • Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity • Work closely with regional and global teams and local partners to ensure consistent brand execution while adapting strategies to Thailand

🎯 Requirements

• Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands • Proven experience driving brand awareness and engagement in the Thailand market • Strong hands-on experience in social media marketing, including content strategy and community management • Experience managing influencer and creator partnerships end-to-end • Solid understanding of paid media (Meta, TikTok, Google), with ability to guide strategy and evaluate performance • Familiarity with Thailand e-commerce platforms such as Shopee, Lazada, and TikTok Shop • Strong analytical and data-driven mindset • Ability to manage multiple priorities in a fast-paced environment • Fluent in Thai and English (written and spoken) • Comfortable working in a lean, fast-moving, startup-like environment

🏖️ Benefits

• Employees can work remotely

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