Social & Influencer Marketing Manager, North – Benelux, Nordics

🔥 22 hours ago

🇧🇪 Belgium – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

💕 Social Media Manager

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cricut

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏭 Manufacturing

📣 Marketing

📦 Logistics

Manufacturing • Marketing • Logistics

Cricut is a company that specializes in creating smart cutting machines designed to help users design and personalize a wide array of items including custom cards, apparel, and everyday products. With an easy-to-use app and a variety of materials, Cricut empowers creativity and DIY projects. The company fosters a global community of makers and is committed to innovation in crafting tools and platforms, making the process accessible to everyone. They also prioritize employee well-being by offering comprehensive benefits to their team.

📋 Description

• Lead Cricut's social media and influencer marketing across the Benelux and Nordic markets • Bring Cricut's international social and influencer strategy to life across the region • Own social media execution for North and act as internal lead for influencer marketing • Report to the Director of Sales & Marketing and work closely with the international marketing team • Own the social media editorial calendar for Benelux and Nordics • Translate international strategy, campaigns and product launches into relevant regional and local plans • Develop and execute regional content planning, copywriting, localisation and publishing • Source and coordinate local UGC creators and content production • Manage and brief community manager contractors • Identify trends, cultural moments and content opportunities; test formats, messaging and creative approaches • Analyse performance, optimise content and share learnings and best practices • Lead and challenge influencer agency partners; manage campaign quality, performance and delivery • Brief agency partners on priorities, budgets, local considerations and business objectives • Review campaign plans, creator recommendations, creator mix, rates and expected performance • Ensure creator content aligns with brand, audiences, objectives and compliance requirements • Coordinate product, materials and information delivery to creators • Analyse and optimise influencer performance and manage investment against KPIs • Identify and execute local brand partnerships and activation opportunities • Build and maintain relationships with selected local brand partners

🎯 Requirements

• 8+ years of experience in social media and influencer marketing, ideally within a consumer, lifestyle, technology, retail or creative brand • Excellent communication and relationship-building skills • Strong analytical mindset with ability to translate social and influencer performance data into actionable recommendations • Experience managing marketing budgets and prioritising investment against business objectives • Experience with graphic tools like Adobe Express or Canva • Willingness to work in a fast-paced international team • Fluent in English and Dutch • Knowledge of a Nordic language is an advantage • Genuine interest in creativity, personalisation, lifestyle and the creator economy • Resume including links to portfolio where applicable

🏖️ Benefits

• Remote work availability • Equal opportunity employment • Inclusive and diverse workplace • Confidential handling of applicant information according to EEO guidelines

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