CRM Marketing Manager

Job not on LinkedIn

🔥 13 hours ago

🌐 Armenia, Cyprus, +4 more countries – Remote

🇦🇲 Armenia – Remote 🇨🇾 Cyprus – Remote 🇬🇪 Georgia – Remote 🇧🇾 Belarus – Remote 🇵🇱 Poland – Remote 🇷🇸 Serbia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CXM Direct

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

💸 Finance

💳 Fintech

Finance • Fintech

CXM Direct is a global forex and CFD broker offering a wide range of trading instruments including currencies, commodities, indices, energy products, and cryptocurrencies. With advanced trading platforms such as MetaTrader 4 and 5, CXM Direct provides innovative trading solutions tailored to the needs of professional traders. The company offers various account types and services such as leverage policies, instant deposits, and withdrawals, ensuring a seamless trading experience. Regulated in multiple jurisdictions, CXM Direct emphasizes safety and sophistication in trading, positioning itself as a pioneer in the online trading environment.

📋 Description

• Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back. • Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria. • Coordinate email and push communications to create a consistent customer experience. • Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent. • Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product. • Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications. • Develop and maintain reusable email templates and content blocks. • Build and maintain customer segments, consent lists, exclusions, and communication rules. • Configure personalised and dynamic content based on customer data. • Work with Product, Analytics, and IT to define and validate data and event requirements. • Manage CRM communications across multiple languages and markets. • Coordinate translation, editing, and linguistic QA. • Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements. • Maintain master journeys and localisation matrices across all markets. • Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation. • Maintain strong email hygiene and deliverability standards. • Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling. • Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements. • Analyse CRM performance by market, language, segment, and customer lifecycle stage. • Measure conversion, retention, churn, revenue, and incremental uplift. • Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure. • Maintain an optimisation backlog and turn insights into measurable improvements. • Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months. • Improve the 9% lead-to-FTD conversion rate through targeted CRM activation campaigns. • Support reducing churn to below 10% through structured retention and reactivation programmes. • Build and maintain localised CRM journeys across all 12 markets. • Maintain 99%+ deliverability and ensure applicable compliance requirements are met.

🎯 Requirements

• Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation. • Hands-on experience building automated customer journeys. • Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy. • Experience managing CRM across multiple markets and languages. • Strong knowledge of email deliverability and campaign QA. • Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms. • Strong analytical and data-driven mindset. • Comfortable working with technical and data teams. • Excellent attention to detail and ability to manage multiple campaigns simultaneously. • Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable. • Able to work independently in a fully remote environment.

🏖️ Benefits

• Fully remote working with minimal meeting overhead. • Ownership of CRM across 12 international markets. • Genuine opportunity to build and improve the customer lifecycle function. • An established business with the resources and budget to execute ambitious CRM initiatives. • Freedom to test, learn, and implement new ideas. • Competitive, above-market compensation. • KPI-linked bonus connected directly to CRM and business performance.