Senior Strategist, AdTech

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Cybba

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

☁️ SaaS

🤝 B2B

Marketing • SaaS • B2B

Cybba is a full‑funnel digital advertising and marketing technology company that plans, activates, and measures campaigns across programmatic and paid channels. Using an AWS‑powered Data Management Platform, Cybba unifies ad impressions, clicks, store visits and sales into a single dashboard and provides analytics consulting to attribute impressions to real business outcomes. Their services cover Display, Video/CTV/OTT, Audio, Social, Native, Search and onsite/email retargeting, and they support multi‑location measurement for online and in‑store conversion. Offices include Boston, Mexico City and São Paulo.

📋 Description

• Build end-to-end media plans across programmatic, paid social, and emerging channels for US clients, aligned to US planning standards and IAB best practices. • Translate client objectives into channel strategy, budget allocation, flighting, and measurement design. • Own attribution planning, including foot traffic and closed-loop retail measurement where it applies (Gretel, Measurement Suite, Audience Intelligence). • Stay current on the US media landscape, supply availability, and privacy/ regulatory constraints (CCPA/CPRA and the expanding patchwork of US state privacy laws). • Plan and operate across DSPs: The Trade Desk, DV360, and Amazon Ads. • Know the supply side: SSP landscape, inventory quality, and DOOH and CTV supply paths into the US market. • Deep command of US AdTech standards and IAB frameworks: ads.txt and sellers.json, VAST, Open Measurement, MRC viewability and brand-safety standards, and the identity and privacy shifts reshaping US programmatic. • Prepare paid social strategy across Meta, TikTok, and the platforms that matter in the US market. • Use measurement and analytics platforms to set KPIs up front and prove outcomes at the end. • Own campaign and managed-service margin. Scope, price, and structure work to hit profitability targets, not just spend targets. • Turn repeatable strategies into productized managed-service offerings the team can deliver efficiently and at scale. • Document playbooks so delivery does not depend on a single person’s memory. • Track every proposal: won, lost, the reason, the competitor where known, and the economics. Run a structured feedback loop that pushes those outcomes back into the next round of strategy, pricing, and packaging. Identify the patterns behind wins and codify them. Discard what consistently loses. • Present strategies, plans, and results to clients and internal leadership. The standard is senior, confident, and clear — at parity with US-based peers. Partner closely with the US product, data engineering, and commercial teams, with substantial working-hours overlap with US time zones.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field. • 6+ years in media planning and strategy with real programmatic depth. • In-depth knowledge of the US digital advertising ecosystem: IAB standards and best practices, the US programmatic supply chain, and current US privacy, identity, and measurement dynamics. • Hands-on DSP experience. You have built and optimized live programmatic campaigns, not just briefed them. • English at full professional proficiency, written and spoken — non-negotiable for a US-client-facing role. • Strong presentation and storytelling skills. You can hold a room and a screen share. • Demonstrated ownership of strategy end to end, including the commercial outcome. • Strong collaborator who works well across functions and time zones. • Professional working proficiency in Portuguese and/or Spanish (preferred). • Experience servicing US clients or working with US-based teams from a nearshore/remote position (preferred). • Retail media and attribution background (preferred). • Experience productizing managed services or solutions, not just running campaigns (preferred). • Familiarity with agile or scrum delivery and the Atlassian stack (Jira, Confluence) (preferred).

🏖️ Benefits

• 6-Month Success Criteria • Relevant credentials expected, or obtainable within the first 90 days: The Trade Desk Edge Academy, Meta Blueprint, Google (GA4 and Google Ads), DV360 or equivalent DSP certification, IAB certification (e.g., Digital Media Buying and Planning, or Digital Ad Operations)