Cybba
51 - 200 employees
Founded 2017
📣 Marketing
☁️ SaaS
🤝 B2B
Marketing • SaaS • B2B
Cybba is a full‑funnel digital advertising and marketing technology company that plans, activates, and measures campaigns across programmatic and paid channels. Using an AWS‑powered Data Management Platform, Cybba unifies ad impressions, clicks, store visits and sales into a single dashboard and provides analytics consulting to attribute impressions to real business outcomes. Their services cover Display, Video/CTV/OTT, Audio, Social, Native, Search and onsite/email retargeting, and they support multi‑location measurement for online and in‑store conversion. Offices include Boston, Mexico City and São Paulo.
Senior Strategist, AdTech
🔥 1 hour ago
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Cybba
51 - 200 employees
Founded 2017
📣 Marketing
☁️ SaaS
🤝 B2B
Marketing • SaaS • B2B
Cybba is a full‑funnel digital advertising and marketing technology company that plans, activates, and measures campaigns across programmatic and paid channels. Using an AWS‑powered Data Management Platform, Cybba unifies ad impressions, clicks, store visits and sales into a single dashboard and provides analytics consulting to attribute impressions to real business outcomes. Their services cover Display, Video/CTV/OTT, Audio, Social, Native, Search and onsite/email retargeting, and they support multi‑location measurement for online and in‑store conversion. Offices include Boston, Mexico City and São Paulo.
📋 Description
• Build end-to-end media plans across programmatic, paid social, and emerging channels for US clients. • Translate client objectives into channel strategy, budget allocation, flighting, and measurement design. • Own attribution planning, including foot traffic and closed-loop retail measurement where it applies. • Stay current on the US media landscape, supply availability, and privacy/ regulatory constraints. • Plan and operate across DSPs: The Trade Desk, DV360, and Amazon Ads. • Prepare paid social strategy across Meta, TikTok, and the platforms that matter in the US market. • Own campaign and managed-service margin. • Track every proposal: won, lost, the reason, the competitor where known, and the economics. • Present strategies, plans, and results to clients and internal leadership.
🎯 Requirements
• Bachelor’s degree in marketing, business, or a related field. • 6+ years in media planning and strategy with real programmatic depth. • In-depth knowledge of the US digital advertising ecosystem: IAB standards and best practices, the US programmatic supply chain, and current US privacy, identity, and measurement dynamics. • Hands-on DSP experience. • You have built and optimized live programmatic campaigns, not just briefed them. • English at full professional proficiency, written and spoken — non-negotiable for a US-client-facing role. • Strong presentation and storytelling skills. • Demonstrated ownership of strategy end to end, including the commercial outcome. • Strong collaborator who works well across functions and time zones.
🏖️ Benefits
• Professional development opportunities
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