Manager, Retail Accounts – Trade Marketing

🔥 12 minutes ago

🇮🇪 Ireland – Remote

💵 €60k - €80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Athletic Greens

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

📋 Description

• Manage relationships with key national retail partners and strategic accounts • Develop and execute account plans aligned with company priorities and retail growth objectives • Identify opportunities to expand distribution, improve placement, and drive account performance • Lead preparation for line reviews, customer meetings, and new product launches • Negotiate trading terms, promotional funding, and range commitments • Manage product placement, promotional calendars, and merchandising across in-store and digital channels • Partner with Brand to implement retail programs and activations • Ensure initiatives align with brand standards, retailer requirements, and commercial objectives • Drive consistent execution across physical retail and retailer.com environments • Support trade marketing execution, including merchandising, POS, displays, and promotional activations • Support in-store education initiatives • Use shopper insights and performance analytics to optimize campaigns, velocity, and repeat purchase • Manage trade marketing budgets and develop scalable processes, tools, and reporting frameworks • Own account forecasts and monitor performance against plan • Analyze sales, distribution, and promotional performance to identify risks and growth opportunities • Partner with Demand Planning and Supply Chain to maintain in-stock performance • Evaluate promotional effectiveness and trade investment ROI • Manage account-level financial performance and trade spend • Partner with Finance on forecasting, planning, and profitability analysis • Serve as primary point of contact for assigned retail accounts • Build relationships with buyers, category managers, merchandising teams, and ecommerce partners • Collaborate with Brand, Supply Chain, Demand Planning, Finance, and Operations • Communicate customer needs, timelines, and risks to internal stakeholders • Resolve operational issues to support seamless execution • Monitor category trends, competitive activity, and retailer performance • Use retailer reporting and internal analytics to inform recommendations and business decisions • Translate insights into actionable retail growth opportunities • Travel for customer meetings, line reviews, and industry events as required

🎯 Requirements

• 5+ years of experience managing major retail accounts within CPG across Europe; background in supplements, wellness, or premium CPG preferred • Strong track record of launching and driving growth with large retail partners • Experience managing trade marketing, merchandising, and retail activation programs • Experience developing account plans, forecasts, and promotional plans • Strong understanding of retail buying processes, merchandising, and promotional planning • Experience working across in-store and digital retail environments • Strong financial and analytical skills, including forecasting and trade management, and understanding of a P&L • Ability to operate with a high level of ownership while partnering closely with senior stakeholders • Experience working in highly cross-functional environments with multiple stakeholders • Strong negotiation, communication, and relationship-building skills • Ability to manage multiple priorities in a fast-paced, high-growth environment • Experience using syndicated data, retail analytics, or similar tools • Passion for health, wellness, and scaling a high-growth consumer brand

🏖️ Benefits

• Competitive compensation and performance-based incentive plans • A 100% remote working environment (excluding Laboratory positions) • Paid holidays • Company-wide reset and reflect days • Unlimited PTO (based on your country of residence) • In-person team meetups • Access to AG1 products and branded swag • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members • All other benefits and insurances as required by law, based on your specific country of residence • Performance bonus • Stock option allocation for eligible roles

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