Head of Demand Generation

🕒 July 8

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Easygenerator

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Easygenerator is a cloud‑based e‑learning authoring platform that enables anyone in an organization to create, localize, and publish company-specific training at scale. It includes AI-assisted course creation, one‑click localization across many languages, LMS/LXP integrations (SCORM/xAPI), and enterprise-grade security and compliance features. Typical use cases include onboarding, compliance, sales, product and health & safety training for distributed and global teams.

📋 Description

• Own Easygenerator’s end-to-end demand engine across paid acquisition, website, SEO/GEO, content, and conversion • Translate growth targets into priorities and roadmaps • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth • Lead website structure, messaging, UX, landing pages, and CRO • Partner with Product Marketing (PMM) to ensure clear, differentiated positioning • Maintain clarity, credibility, and performance across customer touchpoints • Lead paid acquisition and allocate a €2M+ budget aligned with revenue goals • Optimize channels for pipeline and revenue impact with strong attribution visibility • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline • Lead revenue-focused content aligned with the buyer journey and enterprise sales • Ensure digital design supports differentiation, clarity, and conversion • Own marketing-sourced pipeline targets and key revenue KPIs • Build quarterly growth plans and improve funnel bottlenecks • Lead paid, content, web, and design teams • Establish scalable processes and experimentation frameworks • Partner closely with PMM, Revenue, and Leadership

🎯 Requirements

• 5+ years in B2B SaaS digital growth • 2+ years of team leadership • Proven pipeline growth experience • Experience owning €2M+ budgets • Strong expertise in paid acquisition, conversion rate optimization (CRO), and SEO/GEO • Editorial judgment • Understanding of digital design • Awareness of enterprise sales • Analytical and commercially driven • Hands-on experience with AI agents and agentic workflows, such as Claude and other LLM-based tooling • Ideally, experience designing or shipping systems that automate marketing processes end-to-end • Preferred: experience in 20M–100M ARR SaaS • Preferred: international SaaS exposure • Preferred: close collaboration with PMM and Commercial teams

🏖️ Benefits

• Hands-on AI experience and development of a future-proof skillset • Remote work in Germany