Head of Demand Generation

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🔥 23 minutes ago

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Easygenerator

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

📚 Education

👥 HR Tech

SaaS • Education • HR Tech

Easygenerator is a cloud‑based e‑learning authoring platform that enables anyone in an organization to create, localize, and publish company-specific training at scale. It includes AI-assisted course creation, one‑click localization across many languages, LMS/LXP integrations (SCORM/xAPI), and enterprise-grade security and compliance features. Typical use cases include onboarding, compliance, sales, product and health & safety training for distributed and global teams.

📋 Description

• Own paid, organic, website, and conversion channels. • Translate growth targets into clear priorities and roadmaps. • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. • Lead website structure, messaging, UX, landing pages, and CRO. • Partner with PMM to ensure clear, differentiated positioning. • Maintain clarity, credibility, and performance across touchpoints. • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. • Optimize for pipeline and revenue impact with strong attribution visibility. • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. • Lead revenue-focused content aligned to buyer journey and enterprise sales. • Ensure digital design supports differentiation, clarity, and conversion. • Own marketing-sourced pipeline targets and key revenue KPIs. • Build quarterly growth plans and improve funnel bottlenecks. • Lead paid, content, web, and design teams. • Establish scalable processes and experimentation frameworks. • Partner closely with PMM, Revenue, and Leadership.

🎯 Requirements

• 5+ years in B2B SaaS digital growth; 2+ years team leadership. • Proven pipeline growth and €2M+ budget ownership. • Strong expertise in paid, CRO, and SEO/GEO. • Editorial judgment, digital design understanding, and enterprise sales awareness. • Analytical and commercially driven. • Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. • Experience in 20M–100M ARR SaaS. • International SaaS exposure. • Close collaboration with PMM and Commercial teams.

🏖️ Benefits

• None