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Email and Content Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇭 Switzerland – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

🗣️🇩🇪 German Required

Where this job comes from

Posted on Smart Education Partners GmbH's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of Smart Education Partners GmbH

Smart Education Partners GmbH

1 - 10 employees

Founded 2022

💼 Consulting

📚 Education

Consulting • Education

Smart Education Partners GmbH is a provider of certified professional training and continuing education that develops, organizes and delivers courses, seminars and trainings for career-oriented learners. It offers flexible participation formats—online, in-person and distance learning—and focuses on accredited, practical learning content to help individuals advance their professional goals. The company emphasizes streamlined operations and nearly 25 years of experience in planning and running qualified, certified training programs.

📋 Description

• Create newsletters, topic-based campaigns, and connected email sequences that guide prospects from initial interest through to booking. • Plan, write, and implement high-converting landing pages with clear benefits, a well-structured layout, and strong calls to action. • Create blog posts, checklists, and concise guides for lead-generation campaigns. • Revise informational brochures. • Develop well-researched, easy-to-understand expert content sequences in collaboration with subject-matter experts. • Segment audiences and implement campaigns in Zoho. • Review content, links, and logic before sending. • Manage existing trigger emails as part of the team. • Analyze clicks, registrations, lead quality, and bookings. • Continuously test, learn, and optimize email sequences.

🎯 Requirements

• Experience in content and email marketing. • Excellent German-language skills. • Ability to write in an emotional, clear, and goal-oriented manner. • Writing samples that demonstrate your copywriting skills. • Experience planning, writing, and independently implementing landing pages in common CMS or website builder systems. • Experience with segmentation and customer journey sequences for high-value, complex offerings with longer decision-making cycles. • Confidence in reading and interpreting performance metrics. • Interest in health and nutrition. • Willingness to collaborate with subject-matter experts. • Experience with Zoho Campaigns, Stripo, or SendGrid, as well as WordPress/Gutenberg, is a plus. • Knowledge of health or nutrition is a plus. • Experience with AI tools such as Claude is a plus.

🏖️ Benefits

• Remote and flexible: Manage your time freely, coordinating it around appointments, campaigns, and results. • A supportive team: Receive support from marketing, health professionals, design, and IT. • Group network: Exchange ideas with subject-matter experts and marketing specialists across the corporate group. • Monthly team meetings and three team events per year in Switzerland. • Freelancers are also welcome to attend team events. • Complete relevant AKN training programs for your assignment free of charge.

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