Marketing & Campaign Lead

🔥 1 minute ago

🇨🇭 Switzerland – Remote

⏱ Part Time

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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Smart Education Partners GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

💼 Consulting

📚 Education

Consulting • Education

Smart Education Partners GmbH is a provider of certified professional training and continuing education that develops, organizes and delivers courses, seminars and trainings for career-oriented learners. It offers flexible participation formats—online, in-person and distance learning—and focuses on accredited, practical learning content to help individuals advance their professional goals. The company emphasizes streamlined operations and nearly 25 years of experience in planning and running qualified, certified training programs.

📋 Description

• Own performance marketing sales, including bookings and revenue management • Plan and execute seasonal sales promotions, targeted offers, and upsell campaigns • Manage the Google agency and Meta team regarding objectives, budgets, target audiences, creative assets, and timelines • Create performance landing pages and sales copy • Prepare clear briefs for email, advertising, design, and website initiatives • Analyze campaign performance in Google Analytics and dashboards • Derive tests and improvements based on bookings, revenue, lead quality, and conversion rates • Lead marketing alignment meetings, prioritize tasks, and provide concise reporting on results and next steps • Coordinate agencies, subject-matter experts, and freelancers while also contributing to day-to-day operations

🎯 Requirements

• Several years of experience in performance marketing, with sales-focused B2C campaigns and direct responsibility for results • Expertise in evaluating and developing Google Ads and Meta Ads strategies, budgets, and creative assets • Confident use of Google Analytics 4, tracking, and reporting tools • Knowledge of CPL, CPA, and ROAS, as well as the limitations of channel attribution • Experience with complex, high-value offerings that require explanation and involve longer decision-making cycles • Clear communication skills in German • Experience in the education sector is a plus • Experience with Google Tag Manager, Looker Studio, and Zoho is a plus • Interest in health and nutrition is a plus • Experience using AI tools such as Claude for concept development, analysis, and briefing is a plus

🏖️ Benefits

• Flexible working hours, coordinated with appointments, campaigns, and results • Monthly team meetings and three team events per year in Switzerland • Free access to AKN training programs relevant to your assignment • Work on meaningful topics that help people develop personally and professionally • Support from marketing, healthcare professionals, design, and IT teams • Opportunities to exchange knowledge with subject-matter experts and marketing specialists from across the group

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