Senior Data Scientist – Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📊 Data Scientist

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Empower

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

📋 Description

• Help build and operationalize a cross-channel brand measurement capability • Integrate brand health, reputation, earned media, social media, thought leadership, creator, search, AI/LLM visibility, and digital engagement signals into a practical measurement framework • Own defined measurement workstreams spanning data and platform configuration, data integration, analysis, dashboard development, and stakeholder communication • Conduct diagnostic and deep-dive analyses to identify trends, drivers, anomalies, opportunities, and potential issues • Translate findings into actionable recommendations for Marketing, Communications, and business partners

🎯 Requirements

• Bachelor’s or Master’s degree in Statistics, Economics, Data Science, or a related quantitative or research discipline • 5–8 years of experience in marketing analytics, brand analytics, consumer insights, communications analytics, media intelligence, data science, market research, or a related measurement field • At least 2–3 years of direct, hands-on experience in brand measurement, brand health, reputation measurement, social listening, communications measurement, or related cross-channel marketing measurement • Experience developing or materially contributing to KPI frameworks, scorecards, or recurring measurement programs • Experience independently completing complex analyses from business-question definition through stakeholder delivery • Strong SQL skills • Proficiency in Python for data extraction, preparation, integration, data-quality validation, analysis, automation, and repeatable reporting • Experience using APIs and structured or semi-structured marketing data • Hands-on experience with brand intelligence and measurement platforms such as Meltwater, Sprout Social, Muck Rack, CreatorIQ, and Ahrefs, or comparable platforms • Experience developing dashboards and scorecards using Tableau, Power BI, Amazon QuickSight, or comparable tools • Knowledge of brand and reputation measurement and survey research • Knowledge of earned media, social listening, and creator measurement • Experience applying descriptive and diagnostic analysis, trend/time-series analysis, benchmarking, correlation, regression, segmentation, statistical testing, and driver analysis • Experience working with cross-functional stakeholders across Marketing, Brand, Communications, PR, Social, Content, Media, Research, Digital, Customer, or Strategy • Strong analytical problem-solving, communication, data storytelling, stakeholder management, organization, judgment, and attention to detail

🏖️ Benefits

• Flexible work environment • Fluid career paths • Internal mobility opportunities • Purpose, well-being, and work-life balance support • Welcoming and inclusive work environment • Volunteer opportunities for causes that matter to associates