TikTok Ads Performance Specialist

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🕒 July 8

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EMS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1964

💊 Pharmaceuticals

⚕️ Healthcare Insurance

🧘 Wellness

Pharmaceuticals • Healthcare Insurance • Wellness

EMS is the largest pharmaceutical laboratory in Brazil, recognized for its commitment to providing effective and affordable health solutions. With over 55 years in the industry, EMS operates in more than 40 countries and offers a diverse portfolio of products, including innovative treatments for chronic conditions such as obesity and diabetes. The company also emphasizes social responsibility and quality, investing in research and development to ensure high standards in the medications it produces.

📋 Description

• Design, launch, and manage TikTok advertising campaigns aligned with lead generation, conversion, traffic, or revenue goals • Conduct client intake • Build campaign frameworks • Set up ad groups • Manage targeting • Configure campaign segmentation • Launch campaigns using controlled budget and performance benchmarks • Develop creative testing plans focused on TikTok-native short-form content • Identify, script, and test video hooks, UGC-style videos, native storytelling, problem-solution formats, testimonial structures, and other creative concepts designed to improve engagement and lead generation • Monitor campaign performance, including CPM, CTR, CVR, CPA, cost per lead, creative fatigue, retention metrics, hook effectiveness, and lead quality • Adjust bidding strategies, audience structures, budgets, and campaign settings based on performance data • Install, verify, and troubleshoot TikTok Pixel, Events API, domain verification, UTM tracking, and CRM attribution • Ensure TikTok leads flow correctly into GoHighLevel or other assigned CRM platforms • Prepare weekly campaign summaries and monthly reports covering spend, leads, cost per lead, creative performance, campaign results, CRM pipeline quality, and scaling recommendations

🎯 Requirements

• At least 2–4 years of hands-on TikTok Ads experience • Strong understanding of short-form creative strategy • TikTok platform culture • Scroll behavior • Hook-based marketing • Campaign setup • Paid social optimization • Experience installing TikTok Pixel • Supporting basic Events API setup • Familiarity with CRM integrations • GoHighLevel experience preferred • Experience managing lead generation or conversion-based paid social campaigns preferred • Experience working with U.S.-based clients • Collaborating with video editors or UGC creators • Supporting creative production teams preferred • Meta Ads experience is a plus • Reliable computer • Strong internet connection • Quiet remote workspace • Ability to pass background and reference checks

🏖️ Benefits

• Not eligible; independent contractor role