Paid Media Contractor

🔥 0 minutes ago

🇮🇳 India – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Equisoft

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1994

🛡️ Insurance

💼 Consulting

☁️ SaaS

Insurance • Consulting • SaaS

Equisoft is an AI-enabled software and services company that provides integrated front‑ and back‑office platforms for insurance and investment organizations. It offers policy administration, agency management, pension & investment systems, illustrations, advisor CRM, electronic applications and implementation services (OIPA integration, data migration, IFRS 17 compliance), helping manufacturers, distributors and advisors modernize operations, improve customer experience and detect fraud. Equisoft delivers SaaS products and consultative, onshore implementation support to financial institutions globally.

📋 Description

• Manage and optimize paid search and paid social programs across Google Ads and LinkedIn Campaign Manager • Develop keyword and audience strategies, bidding, budgets, and ad structures across multiple product lines and regions • Align conversion strategies with MQL, SQL, and pipeline funnel stages • Partner with Marketing Operations and Inside Sales to improve lead quality and acceptance • Manage paid media investment to maximize pipeline contribution while maintaining reasonable CAC • Launch and document structured experiments involving ad copy, creative, audience segments, bidding strategies, and offers • Partner with Marketing Operations and Content teams to improve landing page relevance, form performance, and post-click experience • Maintain campaign naming conventions, change logs, budget pacing, and QA processes across Google Ads, GA4, GTM, HubSpot, and LinkedIn Campaign Manager • Provide weekly/monthly performance reporting and actionable insights to marketing leadership • Contribute to monthly and quarterly planning, performance forecasting, budget allocation, and channel strategy alignment • Report to the Manager, Marketing Campaigns and collaborate with Marketing Operations, Analytics, Content/Creative, and Inside Sales

🎯 Requirements

• Hands-on experience managing paid search and paid social campaigns; Google Ads and LinkedIn Campaign Manager required • Working knowledge of GA4, Google Tag Manager, and HubSpot or similar marketing automation/CRM platform • Experience connecting paid media performance to pipeline/revenue metrics, not just click or lead volume • Strong reporting and analytical skills; ability to pull performance data, spot trends, and translate numbers into actionable insights • Ability to work across multiple regions, product lines, and stakeholders in a B2B environment • Strong organizational habits, including naming conventions, documentation, and structured testing • B2B SaaS or fintech/insurtech experience is a plus • Strong organizational skills and ability to prioritize activities effectively • Critical and innovative mindset; ability to recommend improvements and constructively challenge oneself and team members • Ability to communicate, write, and synthesize information • Ability to multitask in a fast-paced environment • Team spirit, tact, diplomacy, autonomy, rigor, and discipline

🏖️ Benefits

• Career advancement opportunities • Fully remote work • Equal opportunity employment