International Commercial Strategy Lead – ESN

Job not on LinkedIn

🕒 June 23

🌐 Germany, Netherlands, +1 more countries – Remote

🇩🇪 Germany – Remote 🇳🇱 Netherlands – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🧐 Strategy

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ESN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🍽️ Food & Beverage

🏥 Healthcare

🛍️ eCommerce

Food & Beverage • Healthcare • eCommerce

ESN is a German sports-nutrition and supplement brand operated by Fitmart GmbH & Co. KG that sells protein powders, vitamins, performance supplements, bars/snacks, and fitness apparel through an online shop. The site emphasizes muscle building, recovery, hydration and general fitness performance, offers promotions, subscription/newsletter marketing, and direct-to-consumer e-commerce features (localized shipping, payment options, and an outlet).

📋 Description

• You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics • You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs • You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success • You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets • You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks • You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets • You ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it

🎯 Requirements

• You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health • You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management • You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization • You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution • You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach • You are fluent in English, with German or another European language as a strong plus

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts (50% discount on our products) • Subsidy for the E-gym Wellpass (Classpass in NL & UK) • Workation • Corporate benefits (only in Germany) • 28 days vacation/year • and much more