Digital Marketing Specialist – Technical Software

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🕒 May 16

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Esprow

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

💳 Fintech

☁️ SaaS

🤝 B2B

Fintech • SaaS • B2B

Esprow is a provider of enterprise-grade testing, certification, and simulation software for financial markets. Its ETP product suite (including ETP Studio, C-Box, S-Box, Markets and related tools) specializes in FIX and multi-protocol API design, interactive and automated FIX testing, log replay, market-data simulation, exchange/venue simulation, and client onboarding/certification to help exchanges, brokers and trading firms validate connectivity, ensure regulatory compliance (e. g. , MiFID II), and accelerate system delivery. The company offers web-based, no-code tools and adapter support for multiple messaging protocols to enable end-to-end testing of trading systems across asset classes.

📋 Description

• Drive and execute Esprow’s digital marketing initiatives across multiple communication channels, ensuring consistent delivery and alignment with overall marketing strategy. • Develop and maintain marketing content including website materials, presentations, brochures, email campaigns, social media content, and technical articles. • Plan and execute branding, SEO, content marketing, webinar programs, and broader digital campaign activities. • Liaise with external agencies and vendors for website development, branding, and other digital marketing-related projects. • Collaborate closely with Product, Sales, and Engineering teams to clearly and accurately communicate Esprow’s product capabilities and differentiators. • Strengthen the company’s online presence by improving messaging consistency and overall communication quality across channels. • Prepare marketing and event materials including sales collateral, conference assets, webinar content, and technical presentations. • Support technical marketing initiatives covering APIs, FIX Protocol, automated testing, certification, and capital markets technologies. • Use web analytics and marketing tools to track campaign performance and support continuous optimization of marketing activities. • Stay up to date with developments in digital marketing, financial technology, and enterprise software communication trends.

🎯 Requirements

• 5+ years of experience in digital marketing within a technology or software company. • Experience working with enterprise technology products or highly technical software solutions. • Familiarity with technologies and domains such as API Lifecycle Management, automated API testing, FIX Protocol, trading platforms, exchange connectivity, middleware messaging technologies, and capital markets infrastructure. • Strong written and spoken English communication skills. • Excellent communication and content creation skills with strong attention to detail and clarity. • Ability to understand and communicate technical concepts in a clear and professional manner. • Experience with website content management, SEO, email marketing, webinars, social media, and content marketing. • Strong organizational and project coordination skills with the ability to manage multiple priorities simultaneously. • Ability to work independently and proactively in a distributed international team environment.

🏖️ Benefits

• Full-time position (mix of onsite and remote work) • Competitive package • Career path in a technology company with many talented people