DTC Creative Strategist

Job not on LinkedIn

🕒 June 14

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Logo of EU

EU

51 - 200 employees

🛍️ eCommerce

💄 Beauty

eCommerce • Beauty

EU is presented here only through front-end website code and assets. The provided snippet is CSS and font loading configuration for a consumer-facing web storefront (fonts, loading overlay, color tokens like --COLOR-SALE-BG, --COLOR-SOLD-BG, --COLOR-SAVING-BG, CDN font paths). This suggests EU operates or maintains an e-commerce website with a polished UI/UX and product-state styling. The domain paths in the snippet (www. faccelove. com) and variable names hint at a focus on beauty/face-related retail, though product details are not included in the snippet. Based on the available data, EU appears to be a retail/e-commerce business with a likely emphasis on beauty or personal-care products and a modern web front end.

📋 Description

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Kill underperformers fast and double down on what works • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts

🎯 Requirements

• Proven experience as a Creative Strategist for D2C brands • Strong background in direct response advertising • Deep understanding of Meta & TikTok ad creatives • Experience scaling ads (not just launching them) • Strong copy instincts (hooks, headlines, CTAs) • Data-driven mindset with creative intuition • Ability to move fast, test fast, and learn fast

🏖️ Benefits

• Competitive salary • On-time and reliable payments • Opportunity to work with a fast-growing global e-commerce brand • Long-term growth opportunities

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