Head of Retention, Email Marketing, E-Commerce

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

✉️ Email Marketing Manager

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Evolve Digital GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

Evolve Digital GmbH is a comprehensive growth partner for ambitious e-commerce businesses. They specialize in increasing revenue and sustainable scaling for online shops, addressing common challenges such as low repeat customer rates, high visitor bounce rates, and tracking issues. The company provides data-driven and transparent strategies that focus on profitable scaling, personalized marketing, and conversion optimization. Their approach, known as the 'Neuroperformance' method, integrates scientific insights into marketing strategies to enhance sales psychology and improve business performance. Evolve Digital offers full-service solutions including conversion and shop optimization, comprehensive marketing strategies with a focus on Google and Native Ads, and in-house competences to ensure businesses can efficiently manage and grow their online presence.

📋 Description

• Develop retention strategies for a range of D2C e-commerce brands • Advise clients on email performance, segmentation, and retention initiatives • Build email flows, campaigns, and automations in Klaviyo • Use AI tools strategically to improve output quality and efficiency • Analyze purchasing behavior by cohort and use sequences for segmentation • Evaluate and introduce additional retention channels such as WhatsApp, SMS, and loyalty programs • Provide functional leadership for the retention function • Establish standards for flows and campaigns • Build structures and processes • Work operationally within client accounts • Take responsibility for a small retention team • Collaborate with a team of 25+ performance and e-commerce specialists

🎯 Requirements

• At least two years of D2C e-commerce experience in email marketing or CRM • Ideally, experience with Klaviyo • Experience analyzing data to optimize campaigns and automations • Practical experience reviewing and briefing email copy • Experience coordinating with clients and internal teams • Experience building a function without established structures • Active use of AI tools with concrete workflows • Ideally, experience with WhatsApp marketing, subscription models, or loyalty programs • German language skills at least at a basic level will be assessed in the application form

🏖️ Benefits

• 30 days of paid leave • Team events and workations twice a year, held in person at changing locations • Weekly team recaps and coffee chats • Company pension plan • Company bike program • Corporate fitness membership through Wellpass • €50 monthly tax-free benefit provided as a voucher of your choice • Laptop of your choice and high-quality home office equipment • Professional development budget, plus internal and external resources and mentors to support you • Full access to our internal AI stack • 100% remote work