Marketing Specialist – Content & Growth

Job not on LinkedIn

🔥 0 minutes ago

🇨🇳 China – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

✍️ Content Marketing Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Expatrio

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

💳 Fintech

📚 Education

💰 Undisclosed on 2017-09

Fintech • Education

Expatrio is a digital platform that helps international students and professionals move to Germany by providing visa-related financial and insurance services. It offers German blocked accounts (Sperrkonto) accepted by authorities, a free German bank account linked to the blocked account, public and private health insurance options (including travel/incoming insurance), and additional student-focused services such as an international student ID, accommodation access, webinars, and scholarship opportunities. Expatrio packages (notably the Value Package) bundle these essentials to simplify visa applications and the transition to living and studying/working in Germany.

📋 Description

• Manage and create localized content for WeChat, Xiaohongshu, and other digital channels • Respond to user inquiries and comments • Own KOL outreach and collaboration, including identifying creators and coordinating partnerships • Support community engagement and referral initiatives • Coordinate livestreams, online/offline events, and partner activities end to end • Prepare marketing materials, coordinate resources, and deliver events • Support campaign execution across Xiaohongshu and Baidu, including ad creatives and content coordination • Produce localized marketing assets and website content aligned with global brand guidelines • Support additional marketing initiatives and projects as needed • Work closely with the China Marketing Lead and global marketing team • Support Expatrio's digital platform for international students and professionals moving to Germany

🎯 Requirements

• 2–3 years of experience in digital marketing, social media, and content creation • Strong copywriting skills for WeChat and Xiaohongshu • Hands-on campaign, livestream, or event execution experience • Hands-on experience in KOL outreach and collaboration • Basic knowledge of Baidu Ads and Xiaohongshu Ads • Proficiency in Canva, Xiumi (秀米), and Google Workspace • Strong project coordination, ownership, and execution skills • Fluent in English and Mandarin Chinese • Experience in an international/cross-cultural environment • Bachelor's degree required • Shanghai-based preferred • Overseas study/work experience preferred • Community or event marketing experience preferred • Experience working with international brands or products preferred • CV and 3–5 relevant work samples/portfolio required for application

🏖️ Benefits

• Flexible working hours • Individual professional and personal development opportunities • International, diverse, and intrinsically motivated team • Autonomous and progressive work environment with low hierarchies and fast decision-making