Growth Architect

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🕒 April 24

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Express Chipping

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

🚗 Transport

B2B • Transport

Express Chipping is a national full-service ready-mix concrete chipping and plant cleaning company that provides on-site chipping, silo and plant equipment cleaning, and fleet maintenance services for ready-mix concrete trucks. Founded in 1997, it deploys crews across the United States to improve fleet uptime, safety, and plant efficiency, and also offers a proprietary product (LoadKill) for load-loss recovery. The company primarily serves ready-mix producers and other construction-related businesses.

📋 Description

• Design and optimize the end-to-end lead journey. • Own the performance of all lead generation campaigns. • Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS). • Analyze campaign performance to continuously improve lead quality and volume. • Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM. • Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives. • Implement systems and processes to streamline campaign planning, execution, and reporting. • Oversee the launch, management, and optimization of paid media campaigns. • Own performance dashboards across paid media, SEO, CRM, and marketing automations. • Collaborate with Sales to ensure lead quality and funnel alignment.

🎯 Requirements

• 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization. • Strong background in performance marketing, especially in lead generation-driven business models. • Experience managing and scaling remote, cross-functional marketing teams. • Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.). • Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping. • Familiarity with tools like GoHighLevel, Monday.com, or similar. • Excellent leadership, project management, and communication skills. • Highly analytical, data-driven, and proactive in identifying opportunities for growth.