Field Marketing Manager – Nordics

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Eye Security

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔒 Cybersecurity

💰 Series A on 2022-11

Cybersecurity • Insurance • Technology

Eye Security is a company focused on providing comprehensive cybersecurity solutions. They offer managed detection and response (MDR) services, 24/7 incident response, and cyber insurance to ensure businesses are fully protected from cyber threats. Eye Security works with various industries, including logistics, manufacturing, professional services, and healthcare, providing security awareness programs and proactive threat hunting. They are connected with technology partners and provide prioritised risk recommendations through expert monitoring and intervention services. Eye Security operates across Europe, aiming to lower cyber risks and streamline insurance processes for businesses.

📋 Description

• Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning, and tactics specific to each market. • Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile. • Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept through execution, lead capture, follow-up, and ROI measurement. • Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to resonate with local buyers and partners. • Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to drive pipeline together. • Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host webinars, roundtables, and local workshops that build brand awareness and qualify leads. • Manage agencies and vendors: Brief, oversee, and collaborate with external agencies (PR, content, demand generation) to execute campaigns effectively and on budget. • Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and report on marketing performance and ROI to leadership. • Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team to ensure aligned messaging, coordinated campaign execution, and maximum market impact.

🎯 Requirements

• 5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand generation. • Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience translating marketing activities into measurable business results. • Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch. • Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential. • Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying aligned with central teams. You'll wear many hats and thrive in ambiguity. • Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve shared goals. • Language skills: Fluent in English and Swedish required. • Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines simultaneously, and comfort with operational execution alongside strategy. • Marketing technology: Familiarity with HubSpot and marketing automation tools is a plus. Comfortable adopting and leveraging AI tools to work more efficiently. • Cultural fit: You thrive in a people-focused culture, communicate clearly, and bring entrepreneurial energy to building something new.

🏖️ Benefits

• Autonomy and impact: Build the Nordics marketing function from day one. Your work directly shapes market presence and revenue growth in a new region. • Career growth: Transition from market builder to regional leader as we expand. Opportunity to own a strategic part of Eye Security's European growth story. • Competitive compensation: Attractive salary and benefits package. • Collaboration: Work with a talented central Marketing team and sales organization committed to your success. • Company culture: Join a mission-driven company dedicated to protecting SMEs and building a human-centered security culture. • Flexibility: Work-life balance and flexible working arrangements.