
51 - 200 employees
Founded 2014
🤝 B2B
☁️ SaaS
🛒 Retail
💰 $4.9M Debt Financing - Factor Eleven on 2022-03
B2B • SaaS • Retail
F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.
🔥 13 minutes ago
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51 - 200 employees
Founded 2014
🤝 B2B
☁️ SaaS
🛒 Retail
💰 $4.9M Debt Financing - Factor Eleven on 2022-03
B2B • SaaS • Retail
F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.
• Drive performance management, hiring, 1-on-1s, and development for your team of 8 engineers. Foster a culture of quality and operational accountability. • Establish framework guardrails, control delivery, verify quality, and enforce strict engineering standards using modern tooling. • Own the technical roadmap for the live platform, make sound system design trade-offs, write Architecture Decision Records (ADRs), and prioritize technical debt. • Partner closely with Commercial leaders and Campaign Management to translate technical realities into business language. • Conduct critical code reviews, lead incident response, and drive critical bug resolution or technical debt triage.
• 8+ years of total software engineering experience, incl. 4+ years in engineering leadership, directly managing frontend and/or backend engineering teams. • You maintain absolute composure and clear, structured thinking when multiple operational issues arise simultaneously. • You hold yourself and your team to a high technical bar, and you see very high standards on platform integrity as non-negotiable. • You are comfortable navigating and guiding engineering roadmaps in a growth environment. • You bring hands-on experience or deep technical comfort with TypeScript, PHP, Snowflake, AWS, and GitLab CI/CD. • You have experience implementing and utilizing code quality tools such as SonarQube and Cypress, and documenting decisions through ADRs. • Ideally you have domain expertise in AdTech / MarTech and high-complexity SaaS products. • You feel comfortable working in a remote-first environment.
• Health insurance • Remote work options
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