Marketing Specialist

🕒 July 1

🏢🏡 Melbourne – Hybrid

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 45%

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Fabric Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

Fabric Group is a consulting and software engineering firm that helps organisations with product strategy, design thinking, custom software delivery, digital transformation, and ongoing product operations. The company combines strategy, design, and engineering expertise to consult on organisational strategy, build tailored software (including AI-based solutions), and transform and operate products for clients across transport, logistics, retail, infrastructure and government sectors. Fabric Group operates across APAC with multiple locations and a team of specialised consultants focused on driving measurable business outcomes.

📋 Description

• Own and evolve Fabric Group’s brand strategy and market positioning. • Develop compelling messaging across our service offerings, industries, partnerships, and capabilities. • Ensure consistency across all external and internal communication channels. • Identify opportunities to strengthen Fabric Group’s reputation and visibility across the market. • Develop and execute integrated demand generation campaigns aligned to business growth objectives. • Partner with leadership teams to support go-to-market strategies for new services, offerings, and industry solutions. • Create campaigns that generate awareness, engagement, leads, and client opportunities. • Monitor and report on campaign performance, pipeline contribution, and ROI. • Own the end-to-end planning and execution of events. • Lead the creation and distribution of high-quality content. • Own Fabric Group’s digital presence across social media and manage strategy, content planning, engagement and performance reporting. • Build and manage strategic marketing relationships with key partners. • Partner with People & Culture teams to strengthen Fabric Group’s employer brand. • Develop and maintain a structured client testimonial and case study program.

🎯 Requirements

• 8+ years of experience across B2B marketing, technology marketing, consulting, professional services, or related industries. • Demonstrated success building and executing demand generation and brand strategies. • Experience managing events, campaigns, partnerships, and content programs. • Strong understanding of technology, cloud, AI, software delivery, or digital transformation markets. • Experience working with senior executives and technical subject matter experts.

🏖️ Benefits

• Collaborating with a team of top notch professionals who are obsessed with value, latest tech and the right way to build a digital product • Very diverse and inclusive environment where people value feedback, connections and collaboration in a workspace • Great office in CBD with all the amenities, fun team events, activities, lunches and celebrations

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