Digital Campaign Manager – Gaming

🔥 8 minutes ago

🇨🇭 Switzerland – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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FIFA

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1904

💼 Consulting

📣 Marketing

✈️ Travel

Consulting • Marketing • Travel

FIFA is the Fédération Internationale de Football Association, founded in 1904, and is the governing body of international football. It consists of 211 national football associations and its main objectives are to develop football worldwide, stage international competitions, and protect the integrity of the sport. FIFA organizes various competitions including the men's and women's FIFA World Cups™, which are among the most popular sporting events globally. The financial success of these events supports development programs and infrastructure for football, enhancing the sport's growth and inclusivity across different regions.

📋 Description

• Develop and coordinate integrated gaming marketing campaigns supporting FIFA Women's World Cup 2027 milestones and wider digital marketing objectives • Act as the key Digital Marketing interface for FIFA Gaming, translating gaming initiatives, licensed games and gamified experiences into marketing campaigns and audience engagement opportunities • Develop targeted gaming audience growth plans with measurable objectives for acquisition, participation, FIFA ID registrations, marketing opt-ins, engagement and retention • Translate gaming, gamification and emerging-platform opportunities into audience engagement and growth initiatives • Connect gaming initiatives with FIFA's digital ecosystem, collaborating with Digital Products, CRM, Social and Paid Media teams across FIFA.com, the Official FIFA App and other digital touchpoints • Coordinate cross-functional campaign delivery, including activation planning, timelines, creative requirements, stakeholder alignment, quality control and dependencies • Monitor campaign performance with BI & Marketing Strategy, using audience insights and learnings to optimise activations • Build and maintain relationships across FIFA Gaming, Digital Marketing and internal and external stakeholders • Deliver an FWWC27 Gaming Marketing Activation Plan • Deliver a Gaming Audience Growth Plan • Provide Digital Ecosystem Integration Recommendations • Execute and coordinate agreed gaming marketing activations • Produce regular performance reporting, learnings and optimisation recommendations

🎯 Requirements

• At least five years of relevant experience in digital marketing, audience growth, campaign management or gaming-related marketing • Demonstrated experience planning and delivering integrated digital marketing campaigns involving multiple stakeholders and channels • Practical understanding of gaming platforms, interactive entertainment and their application within marketing and audience engagement • Experience delivering measurable audience acquisition, engagement or conversion outcomes • Experience in sports, entertainment, gaming or other fan-focused industries is highly desirable • Familiarity with Roblox, gaming ecosystems or gamification-based marketing activations is an advantage • Fluent in English, written and spoken • Proficiency in Microsoft Office and common project management and collaboration tools • Familiarity with digital marketing, CRM, campaign analytics and reporting platforms • Working knowledge of gaming platforms and digital engagement technologies is an advantage • Strong understanding of integrated digital marketing, campaign planning, content distribution and channel activation • Good knowledge of gaming audiences, platforms and interactive experiences • Ability to develop and execute audience acquisition, engagement and retention activities with measurable outcomes • Understanding of connected fan journeys across websites, apps, CRM, social media and gaming touchpoints • Strong organisational skills and ability to coordinate multiple workstreams, stakeholders and deadlines • Ability to interpret campaign data, assess KPI performance and make actionable recommendations • Strong communication and relationship-building skills across multidisciplinary teams and external partners • Curiosity about emerging digital platforms and audience behaviours • Ability to navigate complex cross-functional environments and develop pragmatic solutions • Understanding of fan behaviour and relevant, engaging and accessible digital experiences • Willingness to travel regularly

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