Senior Performance Marketing Manager

🔥 17 minutes ago

🇹🇭 Thailand – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

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FINN

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

👥 B2C

👥 HR Tech

Fintech • B2C • HR Tech

FINN is a Thailand-based financial wellness app and employee-benefit platform operated by EWA Services Co. Ltd. FINN helps users manage money with features such as instant financial health checks, spending insights and visualizations, and an instant clarity score. It provides earned-wage access (early salary access) with no interest or fees, a part-time job marketplace and free upskilling courses (in partnership with the Ministry of Labour), and optional personal accident insurance via Thaivivat for members. The service emphasizes data security (256-bit encryption) and is certified by the Board of Investment Thailand.

📋 Description

• Own paid acquisition across FINN’s Philippines, Thailand, and South Africa markets • Own monthly CAC targets and backend-attributed volume goals • Allocate and scale budgets using marginal CAC, auction pressure, frequency, and fatigue economics • Run full-funnel prospecting and remarketing architecture with audience exclusions and hygiene • Own measurement across platform-reported, backend first-touch, and analytics-event data • Design incrementality tests and determine which data sources to trust for decisions • Maintain pixel, CAPI, optimization-event, campaign-parameter, and tracking integrity • Run weekly creative testing readouts and make kill/scale decisions • Brief the Creative Lead and personally ship winning-ad variants using AI tools • Launch TikTok from zero in one market during week one and develop additional channels and markets • Extend automated reporting, anomaly detection, and bulk-operation pipelines • Report to the Head of Growth

🎯 Requirements

• In-house accountability for monthly volume and CAC targets measured on backend attribution • Deep Meta expertise, including Advantage+/ASC versus manual structure judgment, cost and bid caps, CAPI, signal quality, creative testing frameworks, auction pressure, and frequency management • Deep Google expertise, including keyword and bidding precision, brand versus non-brand separation, brand incrementality, PMax, Demand Gen, and App Campaigns • Working proficiency with TikTok; must have launched and scaled it • Full-funnel remarketing expertise across site visitors, ad engagers, and funnel drop-offs • Incrementality testing literacy, including geo-holdouts and lift studies • Experience triangulating platform-reported and backend attribution data • Pixel and CAPI event architecture, optimization-event selection, campaign parameter hygiene, and tracking integrity • Experience with creative testing and AI tools for variant iteration • Experience launching channels from zero • Experience with scripted or automated performance reporting, anomaly detection, and bulk operations • Thai or Filipino fluency, regulated-category experience, mobile gaming/app UA, LINE Ads, or early-stage growth-ops experience are bonuses

🏖️ Benefits

• Full-time remote role with real budget ownership from week one • Genuinely AI-forward operation with scripted reporting infrastructure, tooling budget, and expectation to build on it • Tight, senior pairing with a dedicated Performance Creative Lead producing fresh creative at volume • Unlimited annual leave per FINN policy • Laptop and WFH equipment allowance • Compensated paid account audit during the hiring process

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