CRM & Lifecycle Marketing Lead

🕒 September 22

🇨🇾 Cyprus – Remote

⏳ Contract/Temporary

🟠 Senior

🏆 Customer Success

👻 Ghost score 18%

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Finyard

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

At Finyard, pioneering innovative and contemporary software solutions tailored for the FinTech sector has been our core focus since our establishment in 2018.

📋 Description

• Design and develop lifecycle communication programmes across registration, activation, engagement, retention, churn prevention, reactivation and high-value client treatment • Analyse customer behaviour and identify drop-off points, education needs, reassurance needs and product or communication opportunities • Build communication journeys based on audience segments, behavioural triggers, client activity, product usage and business priorities • Define messages, channels, timing and calls-to-action for client segments and lifecycle stages • Own cross-channel CRM communication across email, push, in-app messages, website/platform touchpoints, chat, WhatsApp/messengers, and relevant sales or support touchpoints • Create client-facing copy and content for lifecycle campaigns, onboarding flows, retention journeys, reactivation campaigns and educational sequences • Develop message logic, talk tracks, macros and communication guidelines for sales and customer support teams • Collaborate with product, BI, engineering, sales, support, compliance and regional teams • Define CRM data and segmentation needs, behavioural signals, triggers and client attributes • Run continuous testing and optimisation of lifecycle campaigns • Monitor and report CRM flow and campaign performance, identifying what to improve, scale or stop • Maintain consistent tone of voice across client communications and adapt communication for regions and client segments • Ensure client-facing communication meets relevant compliance and legal requirements

🎯 Requirements

• 5+ years of experience in CRM, lifecycle marketing, retention marketing, customer engagement or a similar area • At least 2 years of experience in the fintech environment • Proven experience designing lifecycle programmes end to end • Strong understanding of customer lifecycle mechanics: onboarding, activation, engagement, retention, churn prevention and reactivation • Ability to identify behavioural barriers, lifecycle gaps and engagement opportunities and translate them into practical CRM journeys • Strong business and customer thinking • Hands-on experience with segmentation, behavioural triggers, journey logic, A/B testing and CRM performance analysis • Experience with CRM or marketing automation platforms such as Braze, Iterable, Customer.io, Optimove, CleverTap, OneSignal, ZohoCRM, Solitics or similar • Understanding of cross-channel CRM mechanics across email, push, in-app messages, chat, messengers and sales/support communication • Excellent written English and strong copywriting skills • Ability to write clear, engaging and compliant client-facing communication independently • Comfortable working with behavioural, product and CRM data • Ability to work independently, structure work clearly and take ownership of outcomes under a service agreement model

🏖️ Benefits

• Services provided under a service agreement • Opportunity to work with a global team of engineers, data scientists, marketeers, and financial experts • Work on modern software solutions in the FinTech space

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