Performance Marketing Specialist

Job not on LinkedIn

🔥 47 minutes ago

💃 Latin America – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 22%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Floowi Inc

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.

📋 Description

• Build, launch, and manage Meta Ads campaigns from the ground up • Manage audience targeting, budget allocation, creative testing, optimization, and scaling • Establish, audit, and maintain conversion tracking across Meta Ads, the website, and SaaS signup funnel • Analyze the customer acquisition funnel from ad engagement and signup through activation and paid conversion • Identify bottlenecks and improve conversion rates • Develop and execute creative testing strategies using performance data and customer insights • Recommend video concepts, hooks, messaging angles, and ad formats • Implement landing page optimization and A/B testing initiatives • Build reporting dashboards tracking CAC, conversion rates, and SaaS growth metrics • Translate findings into actionable acquisition strategies • Identify high-performing audiences, campaigns, and creatives to guide growth investments and scaling decisions

🎯 Requirements

• Proven experience running customer acquisition campaigns for SaaS businesses • Strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels • Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling • Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation • Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing • Proficiency in analytics and performance reporting, including building dashboards and interpreting key SaaS growth metrics • Advanced English (C1+) • Experience developing creative strategies for paid social advertising, particularly video ads, is a plus • Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus • Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus

🏖️ Benefits

• Remote-first flexibility • Work from anywhere • PTO and paid U.S. holidays • Competitive salary in USD

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